Tu energía, más fácil
Endesa (endesa.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Energy & Utilities brands, in the 78th percentile of 6017 Energy & Utilities brands.
Endesa is a Spanish power utility company founded in 1944 and headquartered in Madrid. It is part of the Enel group and provides electricity and gas supply, as well as electric mobility and solar energy solutions, to households and businesses in Spain. The company offers tailored tariff plans and personalized advice to help customers select suitable energy options, positioning itself as an integrated energy provider supporting the transition to more efficient and sustainable consumption.
| Brand Name | Endesa |
|---|---|
| Domain | endesa.com |
| Industry | Energy & Utilities |
| Founded | 1944 |
| Headquarters | Madrid |
| Parent Company / Owner | Enel |
| CEO | José Damián Bogas Gálvez |
| Main Competitors | Iberdrola (63/100), Naturgy, Repsol (82/100), EDP (81/100), TotalEnergies (89/100) |
Moz Domain Authority 62/100 vs category average 39 / leader 92 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #57,134 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Contrata la tarifa que necesitas con Endesa y ahorra desde hoy. Te asesoramos para elegir la mejor opción en luz o gas, sin complicaciones." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Endesa?", Claude could identify the brand as of September 2026. Endesa is Spain's largest electric utility, providing electricity and gas generation, distribution, and retail services to millions of customers primarily in Spain and Portugal. It's majority owned by the Italian energy group Enel and has been increasingly focused on renewable en Best known for Being Spain's largest electricity company and a major player in renewable energy transition in the Iberian Peninsula.
When asked "Best brands similar to Endesa?", Claude would recommend Endesa as of September 2026. It's one of the most significant and recognizable utility companies in Spain and Europe, making it relevant for discussions of major European energy providers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Endesa's main competitors in Energy & Utilities: Iberdrola (63/100), Repsol (82/100), EDP (81/100), TotalEnergies (89/100).
Sources: Brand Analyzer scan
Endesa offers electricity (luz) and natural gas supply tariffs for homes and businesses, electric vehicle mobility solutions, and solar energy services. The company also provides personalized customer advisory services to help clients select suitable energy plans, along with exclusive discounts as part of its offerings.
Sources: Endesa official site
Endesa is a Spanish power utility company founded in 1944, headquartered in Madrid, and part of the Italian energy group Enel. It provides electricity and gas services to residential and business customers across Spain, along with related energy solutions such as electric mobility and solar power.
Sources: Endesa official site
Endesa has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 47, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Endesa official site
Endesa was founded in 1944. Endesa operates in the Energy & Utilities category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Endesa is headquartered in Madrid. Endesa operates in the Energy & Utilities category.
Sources: Wikidata
Endesa supplies electricity and natural gas to households and businesses in Spain. It also offers additional energy-related services, including electric vehicle charging solutions and solar energy installations, along with personalized advice to help customers choose appropriate tariff plans for their needs.
Sources: Endesa official site
Endesa scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Energy & Utilities options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Endesa official site
Endesa can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Endesa official site
Endesa is owned by or part of Enel. Endesa operates in the Energy & Utilities category.
Sources: Wikidata
Endesa's customers include households and businesses in Spain that need electricity and gas supply contracts, as well as those interested in solar energy installations or electric vehicle mobility solutions. The company targets both residential consumers switching or contracting new energy suppliers and commercial clients seeking integrated energy services.
Sources: Endesa official site
Endesa is known for being one of Spain's major electricity and gas utility providers, offering stable tariffs for luz (electricity) y gas, alongside newer offerings in electric mobility and solar energy. As part of the Enel group, it is recognized as a key player in Spain's energy transition efforts.
Sources: Endesa official site
Endesa scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Endesa has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #57,134 (Tranco) and a Moz Domain Authority of 62/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Endesa from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Endesa: Enbridge Gas (81/100), Emrill (81/100), Enel Green Power (81/100), Enerdata (81/100).
A step up - brands to learn from: SUEZ (91/100), SLB (91/100).
Category leader: Electrek (96/100).
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