Fashion, Sport und Luxury online
ENGELHORN (engelhorn.de) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Fashion & Apparel brands, E-commerce brands, Sports & Fitness brands, in the 30th percentile of 6837 Fashion & Apparel brands.
ENGELHORN is a German e-commerce company, founded in 1890 and headquartered in Mannheim, that operates an online shop for fashion, sports, and luxury brands. It offers customers a wide selection of top brands with fast shipping and exclusive newsletter offers. The company positions itself as a leading online retailer for fashion, sport, and luxury goods in the German-speaking market, targeting fashion- and sport-conscious consumers who value current trends, brand quality, and luxury items.
| Brand Name | ENGELHORN |
|---|---|
| Domain | engelhorn.de |
| Industry | Fashion & Apparel, E-commerce |
| Founded | 1890 |
| Headquarters | Mannheim |
| Main Competitors | Zalando (86/100), About You (81/100), Breuninger (88/100), SportScheck (77/100), Mytheresa (86/100), Peek & Cloppenburg (78/100), Decathlon (76/100) |
Moz Domain Authority 46/100 vs category average 45 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
ENGELHORN appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Entdecke die neuesten Kollektionen der top Fashion, Sport und Luxury brands online | Schneller Versand und große Auswahl | engelhorn" (Meta description: 20 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is ENGELHORN?", Claude could identify the brand as of October 2026. Engelhorn is a large German fashion retailer based in Mannheim, offering a wide range of premium and luxury clothing, shoes, and accessories for men, women, and children across multiple department store locations and online. Best known for Being one of Germany's biggest fashion department stores with a huge selection of brands under one roof.
When asked "Best brands similar to ENGELHORN?", Claude would recommend ENGELHORN as of October 2026. It's a well known and respected multi-brand fashion retailer in Germany, so it fits naturally when discussing major European fashion department stores.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ENGELHORN's main competitors in Fashion & Apparel: Zalando (86/100), About You (81/100), Breuninger (88/100), SportScheck (77/100), Mytheresa (86/100).
Sources: Brand Analyzer scan
ENGELHORN has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 41, trust 40, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ENGELHORN official site
ENGELHORN was founded in 1890. ENGELHORN operates in the Fashion & Apparel category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ENGELHORN is headquartered in Mannheim. ENGELHORN operates in the Fashion & Apparel category.
Sources: Wikidata
ENGELHORN offers a wide range of products including the latest fashion collections, sportswear, and luxury brand items, available through its online shop with fast delivery options.
Sources: ENGELHORN official site
ENGELHORN scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: ENGELHORN official site
ENGELHORN is a German company, founded in 1890 and based in Mannheim, that operates an online retail platform (engelhorn.de) specializing in fashion, sport, and luxury brands.
Sources: ENGELHORN official site
ENGELHORN runs an online shop that sells the latest collections from top fashion, sport, and luxury brands, offering a wide product selection, fast shipping, and exclusive offers for newsletter subscribers.
Sources: ENGELHORN official site
ENGELHORN can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ENGELHORN official site
ENGELHORN is known for being a long-established German retailer (founded in 1890) that has transitioned into a leading online shop for fashion, sport, and luxury brands in the German-speaking market.
Sources: ENGELHORN official site
ENGELHORN is used by fashion- and sport-conscious consumers in the German-speaking region who value current trends, brand quality, and luxury products.
Sources: ENGELHORN official site
ENGELHORN scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ENGELHORN has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is trust (40/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 46/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ENGELHORN from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ENGELHORN: S Moda (74/100), ELI (74/100), epantofi.ro (74/100), Estetica Designs (74/100).
A step up - brands to learn from: Zucchetti (81/100), Zizzi (81/100).
Category leader: Complex (97/100).
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