Discover your Enneagram Type
The Enneagram Institute (enneagraminstitute.com) earns a Brand Analyzer score of 79 out of 100, placing it in the Brand-Ready tier among Education brands, Healthcare brands, Other brands. Among 2972 Education brands analyzed, The Enneagram Institute ranks in the 63rd percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 78/100, Digital Presence 94/100, Visual Identity 97/100, Messaging Clarity 95/100, Trust Foundation 88/100, AI Discoverability 85/100, Brand Authority 38/100.
The Enneagram Institute is an online resource providing Enneagram personality information and testing. It offers the RHETI, a personality test developed by Enneagram scholars, along with personalized reports on the nine Enneagram types. The Institute positions itself as a trusted authority in the Enneagram field, serving individuals pursuing personal growth as well as coaches, HR professionals, and team leaders seeking to better understand themselves or the people they work with.
| Brand Name | The Enneagram Institute |
|---|---|
| Domain | enneagraminstitute.com |
| Industry | Education, Healthcare |
| Main Competitors | Truity (84/100), 16Personalities (81/100), Enneagram and Coaching (Integrative9) (75/100), The Enneagram at Work (49/100), CliftonStrengths (Gallup) (94/100), Myers-Briggs Company (73/100) |
Moz Domain Authority 62/100 vs category average 47 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #115,512 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The Enneagram Institute is a reputable resource for Enneagram information and offers the most accurate and trusted Enneagram personality test, the RHETI." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Instagram, GitHub; no detected presence on Facebook, X (Twitter), YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
The Enneagram Institute scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Enneagram Institute has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (67/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #115,512 (Tranco), a Moz Domain Authority of 62/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no strong Wikidata entry. In a live check, Claude could already identify The Enneagram Institute from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is The Enneagram Institute?", Claude could identify the brand as of August 2026. The Enneagram Institute is an organization founded by Don Richard Riso and Russ Hudson that teaches the Enneagram personality typing system, offering assessments like the RHETI (Riso-Hudson Enneagram Type Indicator), training programs, books, and workshops on personal growth and Best known for Developing the RHETI test and being a leading authority on the Riso-Hudson approach to the Enneagram personality system.
When asked "Best brands similar to The Enneagram Institute?", Claude would recommend The Enneagram Institute as of August 2026. It's one of the most established and widely cited sources for Enneagram typing and training, so it would naturally come up alongside other Enneagram resources.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Enneagram Institute's main competitors include Truity, 16Personalities, Enneagram and Coaching (Integrative9), The Enneagram at Work, CliftonStrengths (Gallup) (94/100). These companies compete in the Education space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
The Enneagram Institute and CliftonStrengths (Gallup) are competitors in Education. Brand Analyzer scores The Enneagram Institute at 79/100 and CliftonStrengths (Gallup) at 94/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to The Enneagram Institute include Truity, 16Personalities, Enneagram and Coaching (Integrative9), The Enneagram at Work, CliftonStrengths (Gallup) (94/100). Each is an established option in the Education space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
The Enneagram Institute has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 67, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
The Enneagram Institute offers the RHETI personality test, along with personalized, detailed reports covering all nine Enneagram types. It also provides Enneagram educational resources and information intended to help individuals and organizations understand personality motivations and drivers.
The Enneagram Institute scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
The Enneagram Institute is an online resource dedicated to providing Enneagram personality information and testing. It is positioned as a reputable authority in the Enneagram field, offering educational content and assessment tools for individuals and organizations interested in personality typing and self-discovery.
The Enneagram Institute can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The Enneagram Institute is used by individuals seeking personal growth and self-discovery, as well as by coaches, HR professionals, and team leaders who want to help employees, clients, or groups better understand themselves and their motivations.
The Enneagram Institute is known for developing and offering the RHETI, described as the most accurate and trusted Enneagram personality test, created by leading Enneagram scholars. It is recognized as a go-to authority for Enneagram information and testing.
Ranked closest to The Enneagram Institute: Embodied Labs (79/100), EGI (79/100), Espoo (79/100), Ethos3 (79/100).
A step up - brands to learn from: Viticus Group (81/100), WorkRamp (81/100).
Category leader: Canva (97/100).