Independent, accurate, reliable benefits checks
entitledto (entitledto.co.uk) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Finance brands, Government brands, Non-profit brands, in the 83rd percentile of 12135 Finance brands.
entitledto (entitledto.co.uk) is a UK-based online service that provides free, independent benefits calculators to help individuals determine their eligibility for means-tested benefits such as Universal Credit, tax credits, and housing benefit. It also serves advisers and organisations that support clients and staff with benefits information. The site positions itself as a trusted, impartial tool for understanding and accessing entitlements, operating within the finance, government, and non-profit sectors.
| Brand Name | entitledto |
|---|---|
| Domain | entitledto.co.uk |
| Industry | Finance, Government |
| Main Competitors | Turn2us (88/100), Policy in Practice (79/100), Citizens Advice (85/100), GOV.UK Benefits Calculator (76/100), EntitledTo alternative - Better Off Calculator (Various Local Authorities) |
Moz Domain Authority 55/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #62,101 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Check what benefit entitlement you are entitled to. The entitledto benefits calculator will check which means-tested benefits you may be entitled to e.g. tax credits, universal cre…" (Meta description: 30 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is entitledto?", Claude could identify the brand as of September 2026. entitledto is a UK-based service providing online benefits calculators that help individuals and advisers work out entitlement to state benefits, tax credits, and Universal Credit. It's widely used by charities, local councils, and housing associations as a white-label tool embed Best known for its benefits and tax credits calculator used by councils and charities across the UK.
When asked "Best brands similar to entitledto?", Claude would recommend entitledto as of September 2026. It's one of the most established and trusted benefits calculator providers in the UK, often mentioned alongside Turn2us and Policy in Practice.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
entitledto's main competitors in Finance: Turn2us (88/100), Policy in Practice (79/100), Citizens Advice (85/100), GOV.UK Benefits Calculator (76/100).
Sources: Brand Analyzer scan
entitledto offers online benefits calculators that assess eligibility for means-tested UK benefits, including Universal Credit, tax credits, and housing benefit. These tools are available for individual use as well as for organisations and advisers who need to support clients or employees with benefits information.
Sources: entitledto official site
entitledto is a UK-based online platform that provides free, independent benefits calculators. It helps individuals, advisers, and organisations determine eligibility for means-tested benefits such as Universal Credit, tax credits, and housing benefit. The service is positioned as a trusted, impartial resource in the finance, government, and non-profit space.
Sources: entitledto official site
entitledto has low AI-search visibility, scoring 23/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 29, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: entitledto official site
entitledto operates online calculators that assess a person's circumstances-such as income, savings, and household composition-to determine which means-tested UK benefits they may be entitled to, including Universal Credit, tax credits, and housing benefit. It serves both individual users seeking personal clarity and organisations or advisers who use the tool to support clients or staff.
Sources: entitledto official site
entitledto scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: entitledto official site
entitledto can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: entitledto official site
entitledto is used by individuals seeking to understand their potential benefit entitlements, as well as advisers and organisations-such as charities, local authorities, or employers-that support clients or staff with benefits information.
Sources: entitledto official site
entitledto is known for its free, independent benefits calculator that helps UK residents understand their eligibility for means-tested benefits like Universal Credit, tax credits, and housing benefit. It is also known for serving organisations and advisers who use the tool to assist clients and employees.
Sources: entitledto official site
entitledto scores 23/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
entitledto has a weak AI-visibility profile at 23/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (40/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #62,101 (Tranco), a Moz Domain Authority of 55/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify entitledto from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to entitledto: Enterslice (83/100), Endava (83/100), Entrust (83/100), Enzyme (83/100).
A step up - brands to learn from: YNAB (91/100), Yoti (91/100).
Category leader: Stripe (97/100).
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