Et av Norges ledende eiendomsselskap
Entra (entra.no) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Real Estate brands, in the 94th percentile of 13481 Real Estate brands.
Entra is a Norwegian real estate company that owns approximately 80 buildings across Norway. It creates value by developing, leasing, and operating attractive, environmentally focused commercial properties. The company specializes in office spaces and workplaces designed for the future, offering tenant-focused services such as fitness facilities, lunch experiences, and digital solutions. Entra targets businesses and organizations in Norway seeking sustainable, modern office environments.
| Brand Name | Entra |
|---|---|
| Domain | entra.no |
| Industry | Real Estate |
| Main Competitors | Olav Thon Gruppen (73/100), Avantor (72/100), Fabritius Gruppen (76/100), Storebrand Eiendom (82/100), DNB Næringseiendom (86/100) |
Moz Domain Authority 41/100 vs category average 36 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Entra has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Entra eier ca. 80 bygg i Norge og skaper verdier gjennom å utvikle, leie ut og drifte attraktive og miljøledende lokaler. Vi utvikler attraktive kontorer og arbeidsplasser for frem…" (Meta description: 29 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NO-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on Facebook, LinkedIn, X (Twitter), Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Entra?", Claude could identify the brand as of November 2026. Entra is a leading Norwegian commercial real estate company that develops, owns, and manages office properties primarily in Oslo and other major Norwegian cities. It is listed on the Oslo Stock Exchange and is known for its focus on sustainable, energy-efficient buildings. Best known for Being one of Norway's largest office property owners with a strong emphasis on green, BREEAM-certified buildings.
When asked "Best brands similar to Entra?", Claude would recommend Entra as of November 2026. It's a major, well-established player in Norwegian commercial real estate, so it's relevant if someone asks about top real estate companies in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Entra's main competitors in Real Estate: Olav Thon Gruppen (73/100), Avantor (72/100), Fabritius Gruppen (76/100), Storebrand Eiendom (82/100), DNB Næringseiendom (86/100).
Sources: Brand Analyzer scan
Entra has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 29, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Entra official site
Entra scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Entra official site
Entra is a Norwegian real estate company that owns and operates approximately 80 buildings across Norway. It focuses on developing, leasing, and managing commercial properties, particularly office spaces, with an emphasis on environmental sustainability.
Sources: Entra official site
Entra develops, leases out, and operates commercial real estate in Norway, primarily office buildings. The company manages its portfolio of around 80 properties, creating attractive and environmentally conscious workplaces for business tenants.
Sources: Entra official site
Entra can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Entra official site
Entra offers commercial office spaces and workplaces for lease across its portfolio of approximately 80 buildings in Norway. Services associated with its properties include fitness facilities, lunch experiences, and digital solutions aimed at making the workday more convenient for tenants.
Sources: Entra official site
Entra is known for owning and managing a portfolio of around 80 buildings in Norway, with a focus on environmentally led (miljøledende) office properties and workplaces designed to meet modern sustainability standards.
Sources: Entra official site
Entra's tenants are businesses and organizations in Norway seeking attractive, environmentally friendly office spaces and workplaces.
Sources: Entra official site
Entra scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Entra has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (57/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 41/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Entra from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Entra: ENKA (84/100), Energy Saving Trust (84/100), Eptura (84/100), Equitable Bank (84/100).
A step up - brands to learn from: Veterans United Home Loans (91/100), TK Elevator (91/100).
Category leader: Chaos (95/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.