Securing AI Agents and Non-Human Identities
Entro Security (entro.security) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among SaaS brands, Technology brands, in the 52nd percentile of 36566 SaaS brands.
Entro Security is a cybersecurity company operating in the SaaS and Technology categories, focused on unifying security for AI agents, non-human identities (NHIs), and secrets. Its platform provides discovery, classification, posture management, ownership attribution, and real-time anomaly detection across enterprise environments. Entro positions itself as the first platform to address these combined risk areas, targeting security teams, CISOs, and IT leaders managing complex machine identity and secrets environments that traditional security tools often overlook.
| Brand Name | Entro Security |
|---|---|
| Domain | entro.security |
| Industry | SaaS, Technology |
| Founded | 1999 |
| Main Competitors | GitGuardian (74/100), CyberArk (94/100), Akeyless (81/100), Astrix Security (77/100), Oasis Security (81/100), Token Security (77/100), Aembit (75/100), HashiCorp (90/100) |
Moz Domain Authority 34/100 vs category average 37 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Entro is the first platform to unify security for AI agents, NHIs, and secrets - delivering full visibility, ownership attribution, and real-time detection of anomalies." (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost, HubSpot.
Social footprint: verified profiles on LinkedIn, X (Twitter), Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Entro Security?", Claude could identify the brand as of September 2026. Entro Security is a cybersecurity startup focused on non-human identity and secrets management, helping organizations discover, monitor, and secure API keys, tokens, and service account credentials across their cloud and SaaS environments. Best known for Non-human identity and secrets security management platform.
When asked "Best brands similar to Entro Security?", Claude would recommend Entro Security as of September 2026. It's a notable emerging player in the non-human identity security space, which is a growing concern for enterprises managing cloud secrets and machine credentials.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Entro Security's main competitors in SaaS: GitGuardian (74/100), CyberArk (94/100), Akeyless (81/100), Astrix Security (77/100), Oasis Security (81/100).
Sources: Brand Analyzer scan
Entro Security has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 46, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Entro Security official site
Entro Security was founded in 1999. Entro Security operates in the SaaS category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Entro Security scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Entro Security official site
Entro Security can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Entro Security official site
Entro Security offers a unified platform for securing AI agents, non-human identities, and secrets. Its capabilities include discovery and classification of these assets, security posture management, ownership attribution, and real-time detection of anomalies across an organization's environment.
Sources: Entro Security official site
Entro Security is a cybersecurity company that provides a platform for unifying security around AI agents, non-human identities (NHIs), and secrets. It falls under the SaaS and Technology categories and describes itself as the first platform to address these three areas together, offering visibility, ownership attribution, and anomaly detection for organizations managing complex machine identity environments.
Sources: Entro Security official site
Entro Security delivers a platform that discovers, classifies, and manages the security posture of AI agents, non-human identities, and secrets within an organization's environment. It provides full visibility into these assets, attributes ownership to them, and performs real-time detection of anomalies, helping security teams identify and manage risks that traditional identity and secrets management tools may miss.
Sources: Entro Security official site
Entro Security's platform is intended for security teams, CISOs, and IT leaders at enterprises that manage complex environments involving AI agents, non-human identities, and secrets, and that require greater visibility and governance over these assets.
Sources: Entro Security official site
Entro Security scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Entro Security has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (46/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 34/100. In a live check, Claude could already identify Entro Security from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Entro Security: EnsoData (77/100), Ensis (77/100), Envirosoft (77/100), Enzoic (77/100).
A step up - brands to learn from: Zutobi (81/100), Zuppler (81/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.