National travel planner for Norway
Entur (entur.no) earns a Brand Analyzer score of 81 out of 100, placing it in the Strong Brand tier among Travel & Hospitality brands, Technology brands. Among 763 Travel & Hospitality brands analyzed, Entur ranks in the 96th percentile (category average 67, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 82/100, Visual Identity 93/100, Messaging Clarity 95/100, Trust Foundation 70/100, AI Discoverability 84/100, Brand Authority 63/100.
Entur is a Norwegian state-owned company responsible for public transport ticketing and route planners. It collects all of Norway's public transport services in one place so users can easily find their way from door to door, north to south. Entur aggregates Norway's entire public transport offering-bus, train, boat, tram, metro, and air-into a single platform, enabling seamless multi-modal journey planning and ticket purchase across operators. It is positioned as Norway's national travel planner providing one-stop access to all public transport services from door to door.
| Brand Name | Entur |
|---|---|
| Domain | entur.no |
| Industry | Travel & Hospitality, Technology |
| Founded | 2016 |
| Headquarters | Oslo |
| Parent Company / Owner | Vy |
| Main Competitors | Ruter (74/100), Vy (76/100), NSB, Skyss, AtB |
Moz Domain Authority 42/100 vs category average 28 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #342,016 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Entur has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Prøv Entur og finn din reise med buss, tog, båt, trikk, t-bane og fly. Entur samler hele Norges kollektivtilbud på ett sted slik at du enkelt finner frem. Entur fra dør til dør, no…" (Meta description: 36 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Entur scores 68/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Entur has a moderate AI-visibility profile at 68/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (71/100) and its weakest is trust (65/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #342,016 (Tranco).
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Entur provides a platform for planning and booking multi-modal public transport journeys across bus, train, boat, tram, metro, and air services, including route planning and ticketing.
Sources: Entur official site
Entur is a Norwegian state-owned company responsible for public transport ticketing and route planners. It is positioned as Norway's national travel planner providing one-stop access to all public transport services from door to door.
Sources: Entur official site
Entur collects all of Norway's public transport services in one place so users can easily find their way from door to door, north to south. It aggregates Norway's entire public transport offering-bus, train, boat, tram, metro, and air-into a single platform, enabling seamless multi-modal journey planning and ticket purchase across operators.
Sources: Entur official site
Entur's main competitors include Ruter (74/100), Vy, NSB, Skyss, AtB. These companies compete in the Travel & Hospitality space for similar customers, offering comparable products or services.
Sources: Entur official site
Entur and Ruter are competitors in Travel & Hospitality. Brand Analyzer scores Entur at 81/100 and Ruter at 74/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Entur official site
Entur is known for aggregating Norway's entire public transport offering-bus, train, boat, tram, metro, and air-into a single platform, enabling seamless multi-modal journey planning and ticket purchase across operators.
Sources: Entur official site
Popular alternatives to Entur include Ruter (74/100), Vy, NSB, Skyss, AtB. Each is an established option in the Travel & Hospitality space; the best fit depends on your specific needs, budget, and required features.
Sources: Entur official site
Travelers in Norway seeking to plan and book multi-modal public transport journeys across bus, train, boat, tram, metro, and air services use Entur.
Sources: Entur official site
Entur has moderate AI-search visibility, scoring 68/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 65, recommendation 71). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Entur official site
Entur was founded in 2016. Entur operates in the Travel & Hospitality category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Entur is headquartered in Oslo. Entur operates in the Travel & Hospitality category.
Sources: Wikidata
Entur scores 71/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Entur official site
Entur can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Entur official site
Entur is owned by or part of Vy. Entur operates in the Travel & Hospitality category.
Sources: Wikidata
Ranked closest to Entur: ConfirmTkt (81/100), Condor (81/100), Posh (81/100).
A step up - brands to learn from: Airbnb (91/100), Garmin (95/100).
Category leader: Booking.com (97/100).