We are sense-makers
Epinion (epinionglobal.com) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Marketing & Advertising brands, Government brands, Non-profit brands, in the 58th percentile of 8453 Marketing & Advertising brands.
Epinion is a research and data science company founded in 2000, headquartered on Ryesgade. It helps companies, public institutions, and organizations across sectors such as aviation, transport, civil society, public welfare, and tourism make sense of complex data. By combining research expertise with data analytics, Epinion aims to turn data into clear, actionable insights that support decision-making and future planning. The company positions itself as a sense-making partner for data-driven organizations, giving voice to people through structured research and analysis.
| Brand Name | Epinion |
|---|---|
| Domain | epinionglobal.com |
| Industry | Marketing & Advertising, Government |
| Founded | 2000 |
| Headquarters | Ryesgade |
| Main Competitors | Ipsos (93/100), Kantar (85/100), YouGov (90/100), Verian Group (85/100), Norstat (81/100) |
Moz Domain Authority 36/100 vs category average 38 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We empower companies and institutions to improve today and see tomorrow. In a world that is becoming increasingly data complex, we are here to cut through the noise and make sense …" (Meta description: 34 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, X (Twitter), Facebook, Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Epinion?", Claude could identify the brand as of October 2026. Epinion is a Scandinavian market research and data analytics company, headquartered in Denmark, that helps businesses and public institutions make decisions through surveys, data collection, and insight consulting. Best known for Data-driven market research and analytics for both private companies and public sector organizations in Denmark and the Nordics.
When asked "Best brands similar to Epinion?", Claude would recommend Epinion as of October 2026. It's a well-regarded research firm in the Nordic market research space, so it could come up alongside other insight and analytics agencies, though it's less known outside that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Epinion's main competitors in Marketing & Advertising: Ipsos (93/100), Kantar (85/100), YouGov (90/100), Verian Group (85/100), Norstat (81/100).
Sources: Brand Analyzer scan
Epinion has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 43, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Epinion official site
Epinion was founded in 2000. Epinion operates in the Marketing & Advertising category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Epinion is headquartered in Ryesgade. Epinion operates in the Marketing & Advertising category.
Sources: Wikidata
Epinion scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Epinion official site
Epinion is a research and data science company, founded in 2000, that helps companies and public institutions turn complex data into actionable insights. It operates across sectors such as aviation, transport, civil society, public welfare, and tourism, serving as a data and research partner for organizations seeking to understand trends and make informed decisions.
Sources: Epinion official site
Epinion conducts research and data analysis to help organizations interpret complex data and generate clear insights. It works with companies, public institutions, and other organizations to provide data-driven understanding that supports planning, decision-making, and improvement across various sectors including aviation, transport, civil society, public welfare, and tourism.
Sources: Epinion official site
Epinion can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Epinion official site
Epinion offers research and data science services aimed at helping organizations interpret complex data. Its offerings include data analysis and insight generation tailored to sectors such as aviation, transport, civil society, public welfare, and tourism, enabling clients to make informed decisions and plan for the future based on clear, actionable findings.
Sources: Epinion official site
Epinion's services are used by companies, public institutions, and organizations across sectors such as aviation, transport, civil society, public welfare, and tourism. These clients rely on Epinion for data-driven insights to support decision-making, policy development, and strategic planning.
Sources: Epinion official site
Epinion is known for its role as a research and data science partner that helps organizations make sense of complex data. It focuses on transforming data into actionable insights for sectors such as aviation, transport, civil society, public welfare, and tourism, positioning itself as a 'sense-making' partner for public and private organizations.
Sources: Epinion official site
Epinion scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Epinion has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and thin schema.org structured data. In a live check, Claude could already identify Epinion from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Epinion: Envelor (78/100), Energy Central (78/100), Equal Experts (78/100), ESI (78/100).
A step up - brands to learn from: Ziba Design (81/100), Zeno Group (81/100).
Category leader: Accenture (97/100).
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