Quality healthcare close to home
Epsom and St Helier University Hospitals (epsom-sthelier.nhs.uk) scores 63 out of 100 on Brand Analyzer, placing it in the Developing tier among Healthcare brands, Government brands, in the 9th percentile of 18839 Healthcare brands.
Epsom and St Helier University Hospitals is a UK public sector NHS trust established in 1999, serving over 490,000 people across south west London and north east Surrey. It provides a wide range of hospital and community healthcare services, including cancer care, pathology, surgery, and gynaecology. As lead partner in Sutton Health and Care and Surrey Downs Health and Care, the trust delivers integrated services across its region, operating within the Epsom, Sutton, and surrounding areas of England.
| Brand Name | Epsom and St Helier University Hospitals |
|---|---|
| Domain | epsom-sthelier.nhs.uk |
| Industry | Healthcare, Government |
| Founded | 1999 |
| Headquarters | Epsom, Surrey, England |
| Parent Company / Owner | National Health Service (NHS) |
| Main Competitors | St George's University Hospitals NHS Foundation Trust, Croydon Health Services NHS Trust, Kingston Hospital NHS Foundation Trust, Royal Surrey County Hospital NHS Foundation Trust (67/100), Surrey and Sussex Healthcare NHS Trust (58/100), Guy's and St Thomas' NHS Foundation Trust (68/100) |
Moz Domain Authority 50/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #865,979 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To provide high-quality healthcare services, including cancer, pathology, surgery, and gynaecology, to over 490,000 people across south west London and north east Surrey." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Drupal.
Social footprint: verified profiles on Facebook, YouTube, Instagram; no detected presence on X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Epsom and St Helier University Hospitals?", Claude could identify the brand as of October 2026. Epsom and St Helier University Hospitals NHS Trust runs Epsom Hospital and St Helier Hospital, providing acute and emergency care, maternity, surgery and other hospital services to communities across Surrey and south London. Best known for Being an NHS acute hospital trust serving the Epsom, Sutton, Merton and Surrey Downs areas.
When asked "Best brands similar to Epsom and St Helier University Hospitals?", Claude would not surface Epsom and St Helier University Hospitals as of October 2026. It's a regional NHS trust rather than a consumer brand, so it wouldn't come up when recommending healthcare providers or companies by quality or choice since NHS trusts serve fixed catchment areas rather than competing for patients.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Epsom and St Helier University Hospitals's main competitors in Healthcare: Royal Surrey County Hospital NHS Foundation Trust (67/100), Surrey and Sussex Healthcare NHS Trust (58/100), Guy's and St Thomas' NHS Foundation Trust (68/100).
Sources: Brand Analyzer scan
The trust offers a broad range of hospital and community healthcare services, including cancer care, pathology, surgery, and gynaecology, along with integrated care delivered through its leadership of the Sutton Health and Care and Surrey Downs Health and Care partnerships.
Sources: Epsom and St Helier University Hospitals official site
Epsom and St Helier University Hospitals is a UK public sector NHS trust founded in 1999, providing hospital and community healthcare services to residents of south west London and north east Surrey, including the areas of Epsom, Surrey and Sutton, London.
Sources: Epsom and St Helier University Hospitals official site
Epsom and St Helier University Hospitals has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 20, trust 29, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Epsom and St Helier University Hospitals official site
Epsom and St Helier University Hospitals was founded in 1999. Epsom and St Helier University Hospitals operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Epsom and St Helier University Hospitals scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Epsom and St Helier University Hospitals official site
Epsom and St Helier University Hospitals can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Epsom and St Helier University Hospitals official site
The trust serves residents and patients in south west London and north east Surrey, totaling over 490,000 people, who require hospital and community healthcare services.
Sources: Epsom and St Helier University Hospitals official site
Epsom and St Helier University Hospitals is known for being a major NHS trust serving south west London and north east Surrey, offering specialized services such as cancer treatment, pathology, surgery, and gynaecology, and for its role leading integrated health and care partnerships in Sutton and Surrey Downs.
Sources: Epsom and St Helier University Hospitals official site
Epsom and St Helier University Hospitals scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Epsom and St Helier University Hospitals has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (20/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #865,979 (Tranco) and a Moz Domain Authority of 50/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Epsom and St Helier University Hospitals from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Epsom and St Helier University Hospitals: Envision Healthcare (63/100), East and North Hertfordshire Teaching NHS Trust (63/100), Erling Perssons Stiftelse (63/100), ESM Metagenomic Atlas (63/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), ZT Corporate (71/100).
Category leader: Booksy (96/100).
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