Your dream home, easily found
ERA (era.be) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Real Estate brands, in the 84th percentile of 6943 Real Estate brands.
ERA (era.be) is a real estate agency network operating in Belgium, founded in 1998. It positions itself as the Belgian market leader in real estate services, helping homeowners sell property, buyers find homes, and investors grow portfolios. ERA offers tools such as ERA Invest and the ERA Open Houses Day to facilitate faster, more reliable transactions. The brand emphasizes trusted expertise, a large buyer network, and proven strategies for selling and investing in property across Belgium.
| Brand Name | ERA |
|---|---|
| Domain | era.be |
| Industry | Real Estate |
| Founded | 1998 |
| Main Competitors | Century 21, RE/MAX, Trevi, Dewaele, Engel & Völkers (88/100) |
Moz Domain Authority 41/100 vs category average 38 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #155,493 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
ERA appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "To make buying, selling, and investing in real estate simple, profitable, and worry-free for everyone." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, Drupal, React.
Social footprint: verified profiles on Facebook, LinkedIn, Instagram, YouTube, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is ERA?", Claude could identify the brand as of September 2026. ERA is an international real estate franchise network, and era.be is its Belgian branch, offering residential and commercial property sales and rental services through a network of local agencies. Best known for Being a global real estate franchise brand with a large network of independently owned agencies.
When asked "Best brands similar to ERA?", Claude would recommend ERA as of September 2026. ERA is a recognizable, established real estate franchise with a strong local presence in Belgium, making it a reasonable mention alongside similar agency networks.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ERA has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 46, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ERA official site
ERA was founded in 1998. ERA operates in the Real Estate category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ERA scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Real Estate options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: ERA official site
ERA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ERA official site
ERA is a Belgian real estate agency network founded in 1998. It operates as a franchise-based organization that helps individuals buy, sell, and invest in property throughout Belgium, positioning itself as the country's leading real estate agency network.
Sources: ERA official site
ERA facilitates the buying, selling, and investing of residential real estate in Belgium. It connects home sellers with a wide network of potential buyers, helps buyers find properties that match their needs, and provides investors with tools like ERA Invest to identify and manage investment opportunities. It also organizes initiatives such as the ERA Open Houses Day to accelerate property viewings and sales.
Sources: ERA official site
ERA is used by homeowners looking to sell their property, prospective buyers searching for a home, and both novice and experienced real estate investors in Belgium.
Sources: ERA official site
ERA scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ERA has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #155,493 (Tranco) and a Moz Domain Authority of 41/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ERA from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ERA: Epoxy.com (Epoxy Systems, Inc.) (82/100), Eplans (82/100), Even (82/100), The Executive Centre (82/100).
A step up - brands to learn from: Veterans United Home Loans (91/100), Taskrabbit (91/100).
Category leader: Chaos (95/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.