Advancing Food and Agriculture Science
USDA National Institute of Food and Agriculture (NIFA) (usda.gov) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Education brands, Food & Beverage brands, in the 71st percentile of 13293 Government brands.
The USDA National Institute of Food and Agriculture (NIFA) is a federal agency within the U.S. Department of Agriculture, founded in 1862 and headquartered in Washington, D.C. It provides leadership and funding for agricultural research, education, and extension programs, working through the land-grant university system to address challenges in agriculture, food, and natural resources. NIFA serves researchers, educators, farmers, ranchers, policymakers, and the public.
| Brand Name | USDA National Institute of Food and Agriculture (NIFA) |
|---|---|
| Domain | usda.gov |
| Industry | Government, Education |
| Founded | 1862 |
| Headquarters | Washington, D.C. |
| Parent Company / Owner | Federal Government of the United States |
| Main Competitors | National Science Foundation (85/100), National Institutes of Health (84/100), USDA Agricultural Research Service, Foundation for Food and Agriculture Research, Department of Energy Office of Science (71/100) |
Moz Domain Authority 92/100 vs category average 47 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The home page for the US Department of Agriculture's National Institute of Food and Agriculture on the web." (Meta description: 18 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Drupal.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram; no detected presence on X (Twitter), Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is US Forest Service?", Claude could identify the brand as of August 2026. The US Forest Service is a federal agency within the US Department of Agriculture that manages the nation's 154 national forests and 20 grasslands, overseeing conservation, recreation, timber production, and wildfire management on public lands. Best known for Managing national forests and combating wildfires across the United States.
When asked "Best brands similar to US Forest Service?", Claude would recommend USDA National Institute of Food and Agriculture (NIFA) as of August 2026. It's the primary federal agency for national forest management and wildfire response, so it's a natural mention for topics involving public land stewardship or forestry.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
USDA National Institute of Food and Agriculture (NIFA)'s main competitors in Government: National Science Foundation (85/100), National Institutes of Health (84/100), Department of Energy Office of Science (71/100).
Sources: Brand Analyzer scan
USDA National Institute of Food and Agriculture (NIFA) is a federal agency within the U.S. Department of Agriculture. Founded in 1862 and based in Washington, D.C., it is part of the Federal Government of the United States and operates as a department within the executive branch.
Sources: USDA National Institute of Food and Agriculture (NIFA) official site
USDA National Institute of Food and Agriculture (NIFA) has limited AI-search visibility, scoring 28/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 44, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: USDA National Institute of Food and Agriculture (NIFA) official site
USDA National Institute of Food and Agriculture (NIFA) was founded in 1862. USDA National Institute of Food and Agriculture (NIFA) operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
USDA National Institute of Food and Agriculture (NIFA) is headquartered in Washington, D.C.. USDA National Institute of Food and Agriculture (NIFA) operates in the Government category.
Sources: Wikidata
NIFA offers funding and leadership for research, education, and extension programs related to agriculture, food, and natural resources. It supports work conducted through the land-grant university system, enabling science-based solutions to be developed and disseminated to researchers, educators, farmers, and the public.
Sources: USDA National Institute of Food and Agriculture (NIFA) official site
USDA National Institute of Food and Agriculture (NIFA) scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: USDA National Institute of Food and Agriculture (NIFA) official site
USDA National Institute of Food and Agriculture (NIFA) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: USDA National Institute of Food and Agriculture (NIFA) official site
NIFA's programs and funding are used by researchers, educators, farmers, ranchers, land-grant universities, policymakers, and members of the general public who have an interest in agriculture, food security, and natural resource issues.
Sources: USDA National Institute of Food and Agriculture (NIFA) official site
USDA National Institute of Food and Agriculture (NIFA) scores 28/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
USDA National Institute of Food and Agriculture (NIFA) has a weak AI-visibility profile at 28/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (60/100) and its weakest is visibility (0/100). It benefits from a Moz Domain Authority of 92/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify USDA National Institute of Food and Agriculture (NIFA) from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
78 in October 2026, down from 83 in September 2026.
Ranked closest to USDA National Institute of Food and Agriculture (NIFA): USA Table Tennis (78/100), USA Softball (78/100), U.S. Passport Service Guide (78/100), USTelecom - The Broadband Association (78/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.