USDA Brand Score: 88/100 — Strong Brand tier
Putting American Farmers First
USDA (usda.gov) earns a Brand Analyzer score of 88 out of 100, placing it in the Strong Brand tier among Government brands, Food & Beverage brands. Among 446 Government brands analyzed, USDA ranks in the 98th percentile (category average 67, leader 93). The score combines seven dimensions — name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority — into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 94/100, Visual Identity 50/100, Messaging Clarity 100/100, Trust Foundation 77/100, AI Discoverability 44/100, Brand Authority 76/100.
Score breakdown — 7 dimensions
- Name Quality — 100/100
- Digital Presence — 94/100
- Visual Identity — 50/100
- Messaging Clarity — 100/100
- Trust Foundation — 77/100
- AI Discoverability — 44/100
- Brand Authority — 76/100
AI visibility
USDA scores 62/100 for AI visibility — how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Visibility — 77/100
- Wikipedia presence — 40/40
- Wikidata entity — 17/25
- Web popularity (Tranco) — 20/20
- Reddit visibility — 0/15
Trust — 44/100
- Domain Authority — 30/30
- Backlink trust (spam score) — 10/10
- Schema.org structured data — 0/25
- Knowledge graph anchors (sameAs) — 0/15
- llms.txt convention — 0/10
- Reddit sentiment (heuristic) — 4/10
Recommendation likelihood — 57/100
- robots.txt AI bot permissions — 30/30
- Sitemap.xml presence — 0/10
- Help center / Docs hub — 0/15
- FAQ presence — 0/15
- Category-relative authority — 20/20
- Category leader signals — 7/10
Recommendations
- Define your brand colors — No brand colors were detected in your website CSS. Consistent colors increase brand recognition by up to 80%. (impact: high, effort: quick_win)
- Add structured data and Open Graph tags — Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
- Add custom brand typography — No custom fonts were detected on your website. Choose a heading font and body font using a service like Google Fonts to establish typographic brand identity. (impact: medium, effort: quick_win)
- Add privacy policy and terms — Publish privacy policy and terms of service pages on your website. Free generators are available online. (impact: medium, effort: quick_win)
- Add a sitemap.xml — Create and publish a sitemap.xml file to help both search engines and AI crawlers discover all your important pages. (impact: medium, effort: quick_win)
Peer brands: International Monetary Fund (IMF) (93/100), NASA (93/100), CA.gov (92/100), USPS (92/100), World Health Organization (WHO) (92/100).