Решения для безопасного доступа
ESMART (esmart.ru) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Technology brands, Manufacturing brands, in the 53rd percentile of 56243 Technology brands.
ESMART is a technology and manufacturing company that provides access control and security solutions. Its stated mission is to deliver reliable and innovative solutions for access control and security. The company positions itself as a trustworthy and professional provider in this field, serving industrial and commercial organizations that require secure access systems. ESMART emphasizes timely delivery and responsive partner support as part of its value proposition.
| Brand Name | ESMART |
|---|---|
| Domain | esmart.ru |
| Industry | Technology, Manufacturing |
| Headquarters | Indianapolis |
| Main Competitors | HID Global (85/100), Honeywell Security (73/100), Suprema (87/100), ZKTeco (79/100), Johnson Controls (Software House) (81/100), Bosch Security Systems (81/100), Dahua Technology (79/100) |
Moz Domain Authority 33/100 vs category average 39 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #437,121 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Обеспечивать надежные и инновационные решения для контроля и безопасности доступа." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is RU-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is ESMART?", Claude could not identify the brand as of October 2026. I don't genuinely recognize this specific company, esmart.ru appears to be a Russian technology site but I don't have reliable, verified details about its products or history in my training data.
When asked "Best brands similar to ESMART?", Claude would not surface ESMART as of October 2026. I can't confidently recommend a company I don't have verified information about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ESMART's main competitors in Technology: HID Global (85/100), Honeywell Security (73/100), Suprema (87/100), ZKTeco (79/100), Johnson Controls (Software House) (81/100).
Sources: Brand Analyzer scan
ESMART has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 22, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ESMART official site
ESMART is headquartered in Indianapolis. ESMART operates in the Technology category.
Sources: Wikidata
ESMART scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Technology options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ESMART official site
ESMART can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ESMART official site
ESMART scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ESMART has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #437,121 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 33/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify ESMART from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ESMART: eScreen (77/100), Escorts Kubota Limited (77/100), Essence Group (77/100), essensys (77/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Italia (81/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.