Know what's in the game
ESRB (Entertainment Software Rating Board) (esrb.org) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Non-profit brands, Technology brands, in the 68th percentile of 10378 Media & Entertainment brands.
ESRB (Entertainment Software Rating Board) is a North American self-regulatory organization founded in 1994 and headquartered in New York City. It assigns age and content ratings to video games and apps, providing content descriptors and interactive element information. Its primary mission is to help parents make informed decisions about the entertainment their children consume. ESRB also oversees advertising practices and privacy certification within the video game industry, serving both consumers and industry stakeholders as a trusted rating authority.
| Brand Name | ESRB (Entertainment Software Rating Board) |
|---|---|
| Domain | esrb.org |
| Industry | Media & Entertainment, Non-profit |
| Founded | 1994 |
| Headquarters | New York City |
| Main Competitors | PEGI (Pan European Game Information), CERO (Computer Entertainment Rating Organization), USK (Unterhaltungssoftware Selbstkontrolle), IARC (International Age Rating Coalition), Common Sense Media (92/100) |
Moz Domain Authority 69/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Check ESRB ratings for video games and apps, including age ratings, content descriptors and interactive elements." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is ESRB (Entertainment Software Rating Board)?", Claude could identify the brand as of September 2026. The ESRB is a self-regulatory body that assigns age and content ratings to video games and apps in the US and Canada, similar to how the MPAA rates movies. It was established in 1994 by the Entertainment Software Association in response to concerns over violent and mature content Best known for Rating video games with age categories like E, T, M, and AO, along with content descriptors.
When asked "Best brands similar to ESRB (Entertainment Software Rating Board)?", Claude would recommend ESRB (Entertainment Software Rating Board) as of September 2026. It's the primary authority for video game ratings in North America, so it's a natural reference point for anyone discussing content rating systems in gaming or entertainment.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ESRB offers age and content ratings for video games and apps, including content descriptors and interactive element notices. It also provides advertising oversight and privacy certification services for companies in the video game industry.
Sources: ESRB (Entertainment Software Rating Board) official site
ESRB (Entertainment Software Rating Board) is a North American self-regulatory organization, founded in 1994 and based in New York City, that assigns age and content ratings for video games and apps.
Sources: ESRB (Entertainment Software Rating Board) official site
ESRB (Entertainment Software Rating Board) has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 25, trust 79, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ESRB (Entertainment Software Rating Board) official site
ESRB (Entertainment Software Rating Board) was founded in 1994. ESRB (Entertainment Software Rating Board) operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ESRB (Entertainment Software Rating Board) is headquartered in New York City. ESRB (Entertainment Software Rating Board) operates in the Media & Entertainment category.
Sources: Wikidata
ESRB (Entertainment Software Rating Board) scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ESRB (Entertainment Software Rating Board) official site
ESRB (Entertainment Software Rating Board) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ESRB (Entertainment Software Rating Board) official site
ESRB is known for its widely recognized age rating system (such as E, T, and M ratings) that appears on video game packaging and digital storefronts, helping parents assess age-appropriate content.
Sources: ESRB (Entertainment Software Rating Board) official site
ESRB is used by parents and consumers seeking guidance on age-appropriate video games and apps, as well as video game industry stakeholders such as publishers and developers who submit their products for rating.
Sources: ESRB (Entertainment Software Rating Board) official site
ESRB (Entertainment Software Rating Board) scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ESRB (Entertainment Software Rating Board) has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (79/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 69/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify ESRB (Entertainment Software Rating Board) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ESRB (Entertainment Software Rating Board): Esports Insider (82/100), Epic Magazine (82/100), Europa FM (82/100), Eventim UK (82/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
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