Estima Brand Score: 75/100 - Brand-Ready tier

Home of RATS Econometrics Software

Estima (estima.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among SaaS brands, Technology brands, Education brands, in the 43rd percentile of 28272 SaaS brands.

AI Snapshot

Estima is a software company that develops and supports RATS, a specialized econometrics program used for statistical and economic analysis. The company serves academic and professional researchers, providing continuous software updates, e-courses, and integration with data resources such as OECD MEI. Estima positions itself as a dedicated provider of econometrics tools within the SaaS, technology, and education sectors, focusing on advanced statistical modeling and time-series analysis for economists and analysts.

Key facts about Estima
Brand NameEstima
Domainestima.com
IndustrySaaS, Technology
Main CompetitorsStata (84/100), EViews (75/100), SAS (97/100), MATLAB (91/100), GAUSS (76/100)

Evidence

Moz Domain Authority 38/100 vs category average 37 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "The Estima Web Page provides information on and support for our RATS econometrics software and other products." (Meta description: 17 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Nginx.

Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know Estima?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is Estima?", Claude could not identify the brand as of September 2026. I don't genuinely recognize a SaaS company called Estima at estima.com, which may be because it's a newer or smaller player without much presence in my training data.

When asked "Best brands similar to Estima?", Claude would not surface Estima as of September 2026. I can't recommend a company I don't have verified knowledge of, since I'd risk giving inaccurate information.

People Also Ask About Estima

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are Estima's main competitors?

Estima's main competitors in SaaS: Stata (84/100), EViews (75/100), SAS (97/100), MATLAB (91/100), GAUSS (76/100).

Sources: Brand Analyzer scan

What products or services does Estima offer?

Estima's primary product is RATS, an econometrics software program designed for statistical and economic analysis. The company also offers e-courses to support users of the software, along with continuous updates and integration with academic data resources such as OECD MEI data, supporting advanced econometric modeling and time-series analysis.

Sources: Estima official site

Does ChatGPT recommend Estima?

Estima scores 41/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.

Sources: Estima official site

What is Estima?

Estima is a software company known for developing RATS, a specialized econometrics software program used for statistical and economic analysis. The company provides support, updates, and educational resources related to this software, serving the needs of economists and researchers who require advanced analytical tools.

Sources: Estima official site

What does Estima do?

Estima develops and supports RATS, an econometrics software package designed for advanced statistical and economic analysis. The company provides continuous updates to the software, offers e-courses for users, and integrates its tools with academic data resources such as OECD MEI data, enabling researchers to perform time-series analysis and economic modeling.

Sources: Estima official site

How can Estima improve its AI discoverability?

Estima can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: Estima official site

Who uses Estima?

Estima's RATS software is used by economists, academic researchers, statisticians, and analysts who require advanced econometric modeling and time-series analysis tools. These users typically work in academic or professional research settings where rigorous statistical and economic analysis is required.

Sources: Estima official site

What is Estima known for?

Estima is known for its RATS econometrics software, which is used by economists and researchers for advanced statistical and economic analysis. The company is recognized within academic and professional research communities as a dedicated provider of specialized econometric modeling tools, supported by ongoing updates and educational resources like e-courses.

Sources: Estima official site

Recommendations

AI visibility

Estima scores 22/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Estima has a weak AI-visibility profile at 22/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (41/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and thin schema.org structured data. In a live check (September 2026), Claude could not identify Estima from memory, confirming the gaps above.

Visibility - 13/100

Trust - 19/100

Recommendation likelihood - 41/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Estima: ATTOM (formerly Estated) (75/100), Espay (75/100), Esusu (75/100), beaconcha.in (75/100).

A step up - brands to learn from: Zutobi (81/100), Zuppler (81/100).

Category leader: Hostinger (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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