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玉山證券 E.SUN Securities (esunsec.com.tw) scores 44 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Finance brands, SaaS brands, in the 1st percentile of 14128 Finance brands.
玉山證券 E.SUN Securities is a Taiwan-based securities brokerage operating under the E.SUN brand, focused on providing efficient and convenient digital investment services. It offers trading in domestic and international equities, including an app that integrates investment tools and promotions such as fee-free thresholds for US stock trading. The company positions itself as an innovative digital investment platform aimed at individual investors seeking streamlined access to local and global markets.
| Brand Name | 玉山證券 E.SUN Securities |
|---|---|
| Domain | esunsec.com.tw |
| Industry | Finance, SaaS |
| Parent Company / Owner | E.SUN Financial Holding Co., Ltd. |
| Main Competitors | Yuanta Securities (43/100), Fubon Securities (74/100), KGI Securities (71/100), Cathay Securities (34/100), Capital Securities (群益證券) (54/100), SinoPac Securities |
Moz Domain Authority 36/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #314,673 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "為了給您更好的服務，本網站使用 Cookies 紀錄您的瀏覽偏好。當您繼續使用本網站，即表示您同意 Cookies 政策與隱私權政策。更多資訊請參考 隱私權保護措施 。" (Meta description: 7 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is 玉山證券 E.SUN Securities?", Claude could identify the brand as of October 2026. 玉山證券 E.SUN Securities is a Taiwan-based securities brokerage that is part of E.SUN Financial Holding Company, offering stock brokerage, futures, wealth management, and investment services to retail and institutional clients in Taiwan. Best known for Being the securities arm of E.SUN Financial Holding Group, a major Taiwanese financial conglomerate.
When asked "Best brands similar to 玉山證券 E.SUN Securities?", Claude would recommend 玉山證券 E.SUN Securities as of October 2026. It's a recognizable subsidiary of a well-known Taiwanese financial group, so it would naturally come up when discussing Taiwan's securities brokerages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
玉山證券 E.SUN Securities's main competitors in Finance: Yuanta Securities (43/100), Fubon Securities (74/100), KGI Securities (71/100), Cathay Securities (34/100), Capital Securities (群益證券) (54/100).
Sources: Brand Analyzer scan
玉山證券 E.SUN Securities has low AI-search visibility, scoring 13/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 12, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 玉山證券 E.SUN Securities official site
玉山證券 E.SUN Securities scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: 玉山證券 E.SUN Securities official site
玉山證券 E.SUN Securities can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 玉山證券 E.SUN Securities official site
玉山證券 E.SUN Securities scores 13/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
玉山證券 E.SUN Securities has a weak AI-visibility profile at 13/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #314,673 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 36/100. In a live check, Claude could already identify 玉山證券 E.SUN Securities from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 玉山證券 E.SUN Securities: DX Energy Trading (44/100), Dftzj (44/100), Finquest (44/100), SMFG India Credit (44/100).
A step up - brands to learn from: Yirendai (宜人贷) (56/100), Uncapped (56/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.