Keep Commerce Human
Etsy (etsy.com) earns a Brand Analyzer score of 88 out of 100, placing it in the Strong Brand tier among E-commerce brands. Among 2261 E-commerce brands analyzed, Etsy ranks in the 98th percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 100/100, Visual Identity 60/100, Messaging Clarity 100/100, Trust Foundation 68/100, AI Discoverability 25/100, Brand Authority 89/100.
Etsy is an American e-commerce website focused on handmade or vintage items. Its mission is to keep commerce human by connecting millions of buyers with independent sellers around the world. The platform offers a global marketplace exclusively for handmade, vintage, and unique goods, empowering independent artisans and small businesses to reach customers worldwide. Etsy positions itself as the premier destination for authentic, handcrafted, and one-of-a-kind items sold by independent creators rather than mass-produced goods. Its target audience consists of buyers seeking unique, handmade, and vintage products, and independent sellers, artisans, and small creative businesses looking to sell their goods online. Etsy was founded in 2005 and is headquartered in Dumbo.
| Brand Name | Etsy |
|---|---|
| Domain | etsy.com |
| Industry | E-commerce |
| Founded | 2005 |
| Headquarters | Dumbo |
| Main Competitors | eBay (95/100), Amazon (83/100), Shopify (95/100), Depop (88/100), Mercari |
Moz Domain Authority 92/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #311 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Etsy has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Etsy keeps commerce human by connecting millions of buyers with independent sellers around the world." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Etsy scores 66/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Etsy has a moderate AI-visibility profile at 66/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (85/100) and its weakest is trust (41/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #311 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Etsy offers a global marketplace exclusively for handmade, vintage, and unique goods.
Sources: Etsy official site
Etsy is an American e-commerce website focused on handmade or vintage items. Its mission is to keep commerce human by connecting millions of buyers with independent sellers around the world.
Sources: Etsy official site
Etsy keeps commerce human by connecting millions of buyers with independent sellers around the world. It offers a global marketplace exclusively for handmade, vintage, and unique goods, empowering independent artisans and small businesses to reach customers worldwide.
Sources: Etsy official site
Etsy's main competitors include eBay (95/100), Amazon (83/100), Shopify, Depop (88/100), Mercari. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Etsy official site
Etsy and eBay are competitors in E-commerce. Brand Analyzer scores Etsy at 88/100 and eBay at 95/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Etsy official site
Etsy is known for its positioning as the premier destination for authentic, handcrafted, and one-of-a-kind items sold by independent creators rather than mass-produced goods.
Sources: Etsy official site
Popular alternatives to Etsy include eBay (95/100), Amazon (83/100), Shopify, Depop (88/100), Mercari. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Etsy official site
Etsy's target audience consists of buyers seeking unique, handmade, and vintage products, and independent sellers, artisans, and small creative businesses looking to sell their goods online.
Sources: Etsy official site
Etsy has moderate AI-search visibility, scoring 66/100 on Brand Analyzer's AI visibility composite (visibility 85, trust 41, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Etsy official site
Etsy was founded in 2005. Etsy operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Etsy is headquartered in Dumbo. Etsy operates in the E-commerce category.
Sources: Wikidata
Etsy scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Etsy official site
Etsy can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Etsy official site
Ranked closest to Etsy: Domino's (88/100), DHL (88/100), FedEx (88/100), Fiverr (88/100).
A step up - brands to learn from: Ulta Beauty (91/100), Skechers (91/100).
Category leader: Atom (97/100).