Freelance services marketplace
Fiverr (fiverr.com) earns a Brand Analyzer score of 88 out of 100, placing it in the Strong Brand tier among E-commerce brands, Marketing & Advertising brands. Among 2261 E-commerce brands analyzed, Fiverr ranks in the 98th percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 98/100, Digital Presence 94/100, Visual Identity 85/100, Messaging Clarity 100/100, Trust Foundation 62/100, AI Discoverability 57/100, Brand Authority 85/100.
Fiverr is an Israeli company headquartered in Tel Aviv that operates a freelance services marketplace at fiverr.com. It connects businesses and individuals with freelancers offering services across numerous categories, including e-commerce and marketing and advertising. Fiverr's platform is designed to enable users to find and hire global talent quickly and affordably, positioning itself as a leading marketplace for freelance services.
| Brand Name | Fiverr |
|---|---|
| Domain | fiverr.com |
| Industry | E-commerce, Marketing & Advertising |
| Headquarters | Tel Aviv |
| Main Competitors | Upwork (95/100), Freelancer (91/100), Toptal, PeoplePerHour, Guru, 99designs (80/100) |
Moz Domain Authority 92/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #776 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Fiverr has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Complete the task and we" (Meta description: 5 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Instagram, YouTube, GitHub; no detected presence on X (Twitter), LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Fiverr scores 64/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fiverr has a moderate AI-visibility profile at 64/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (81/100) and its weakest is trust (34/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #776 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fiverr's main competitors include Upwork, Freelancer (91/100), Toptal, PeoplePerHour, Guru. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Fiverr official site
Fiverr and Freelancer are competitors in E-commerce. Brand Analyzer scores Fiverr at 88/100 and Freelancer at 91/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Fiverr official site
Popular alternatives to Fiverr include Upwork, Freelancer (91/100), Toptal, PeoplePerHour, Guru. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Fiverr official site
Fiverr offers a freelance services marketplace where businesses and individuals can access and hire freelancers across numerous service categories, including e-commerce and marketing and advertising. The platform is designed to facilitate the discovery and hiring of global freelance talent for specific tasks, enabling efficient and affordable completion of work.
Sources: Fiverr official site
Fiverr has moderate AI-search visibility, scoring 64/100 on Brand Analyzer's AI visibility composite (visibility 81, trust 34, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fiverr official site
Fiverr is headquartered in Tel Aviv. Fiverr operates in the E-commerce category.
Sources: Wikidata
Fiverr operates a marketplace that connects businesses and individuals with freelancers offering services across numerous categories, including e-commerce and marketing and advertising. Its platform enables users to find, evaluate, and hire global freelance talent to complete specific tasks efficiently and affordably. The company's stated mission is to connect businesses with top global freelance talent to complete tasks efficiently.
Sources: Fiverr official site
Fiverr is an Israeli company that operates a freelance services marketplace headquartered in Tel Aviv. It positions itself as a leading platform connecting businesses and individuals with skilled freelancers from across the globe. The platform covers numerous service categories, including e-commerce and marketing and advertising, and is designed to make hiring freelance talent a fast and accessible process for a wide range of users.
Sources: Fiverr official site
Fiverr scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Fiverr official site
Fiverr's target audience consists of businesses and individuals seeking freelance services and top global talent. This includes those looking to source skilled professionals across numerous categories such as e-commerce and marketing and advertising, with a focus on users who need to find and hire talent quickly and affordably.
Sources: Fiverr official site
Fiverr is known for being a leading freelance services marketplace that provides access to a global network of freelancers. It is associated with enabling businesses and individuals to find and hire talent across numerous service categories quickly and affordably. The platform covers areas such as e-commerce and marketing and advertising, and is recognized for its positioning as a go-to destination for freelance services.
Sources: Fiverr official site
Fiverr can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fiverr official site
According to available information, Fiverr's popularity stems from its value proposition of providing access to a global network of freelancers across numerous service categories, allowing businesses and individuals to find and hire talent quickly and affordably. Its positioning as a leading freelance services marketplace and its mission to connect businesses with top global talent efficiently are cited as central to its appeal.
Sources: Fiverr official site
Ranked closest to Fiverr: FedEx (88/100), Etsy (88/100), H&M (88/100), The Home Depot (88/100).
A step up - brands to learn from: Ulta Beauty (91/100), Skechers (91/100).
Category leader: Atom (97/100).