Research for a Social Europe
etui (etui.org) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Other brands, in the 38th percentile of 7363 Non-profit brands.
ETUI (European Trade Union Institute) is the independent research and training centre of the European Trade Union Confederation. Based in Brussels, it produces academic research and training programmes aimed at strengthening the social dimension of the European Union and supporting European trade unions, their members, policymakers, and academics working on labour rights and social policy.
| Brand Name | etui |
|---|---|
| Domain | etui.org |
| Industry | Non-profit, Education |
| Parent Company / Owner | European Trade Union Confederation (ETUC) |
| Main Competitors | Eurofound, Hans-Böckler-Stiftung, Friedrich-Ebert-Stiftung, Bruegel (81/100), Centre for European Policy Studies (CEPS) (77/100) |
Moz Domain Authority 59/100 vs category average 51 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #132,732 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
etui appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "The ETUI serves workers' interests at the European level by providing research and training expertise to strengthen the social dimension of the European Union." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on Facebook, LinkedIn, YouTube, X (Twitter), Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is etui?", Claude could identify the brand as of September 2026. etui is the European Trade Union Institute, an independent research and training centre for the European trade union movement based in Brussels, producing research, publications and training on labour law, industrial relations, and working conditions in the EU. Best known for Being the research and training arm of the European Trade Union Confederation, publishing analysis on European labour markets and worker rights.
When asked "Best brands similar to etui?", Claude would recommend etui as of September 2026. It's a well established, credible source for EU labour research and trade union training, so it would come up naturally if someone asked about similar policy research institutes in the labour/non-profit space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
etui's main competitors in Non-profit: Bruegel (81/100), Centre for European Policy Studies (CEPS) (77/100).
Sources: Brand Analyzer scan
ETUI is the European Trade Union Institute, the independent research and training centre of the European Trade Union Confederation (ETUC). It focuses on providing research and educational expertise to strengthen the social dimension of the European Union.
Sources: etui official site
etui has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 29, recommendation 43). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: etui official site
ETUI conducts research and delivers training aimed at strengthening the social dimension of the European Union. It supports European trade unions and workers by producing academic and expert analysis on labour rights, social policy, and related EU issues.
Sources: etui official site
etui scores 43/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: etui official site
etui can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: etui official site
ETUI offers research studies and training programmes focused on labour rights, social policy, and the social dimension of the European Union, intended to support trade unions, policymakers, and academics.
Sources: etui official site
ETUI's work is used by European trade unions and their affiliated members, EU policymakers, and academics interested in labour rights and social policy within the European Union.
Sources: etui official site
ETUI is known for being the research and training arm of the European Trade Union Confederation, producing authoritative studies and training programmes that support European trade unions and inform EU social policy debates.
Sources: etui official site
etui scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
etui has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (43/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #132,732 (Tranco) and a Moz Domain Authority of 59/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify etui from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to etui: epicenter.works (75/100), The Narrative Enneagram (75/100), Euro NCAP (75/100), Eziway (75/100).
A step up - brands to learn from: Youth Ki Awaaz (81/100), Young Survival Coalition (81/100).
Category leader: PBS (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.