Forschung für bessere psychiatrische Therapien
Max Planck Institut für Psychiatrie (mpg.de) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, Education brands, in the 88th percentile of 18608 Healthcare brands.
The Max Planck Institut für Psychiatrie is a scientific research institute based in Munich, Germany, founded in 1917 and operated under the Max Planck Society. It combines basic and clinical research with patient care to advance understanding of psychiatric illnesses such as depression, anxiety disorders, and schizophrenia. As a research clinic, it integrates cutting-edge science with medical treatment to translate findings into personalized therapies and prevention strategies for patients, researchers, students, and others interested in psychiatric research.
| Brand Name | Max Planck Institut für Psychiatrie |
|---|---|
| Domain | mpg.de |
| Industry | Healthcare, Education |
| Founded | 1917 |
| Headquarters | Munich |
| Parent Company / Owner | Max Planck Society |
| Main Competitors | Central Institute of Mental Health (Zentralinstitut für Seelische Gesundheit) (71/100), Charité - Universitätsmedizin Berlin (73/100), National Institute of Mental Health, King's College London Institute of Psychiatry, Psychology & Neuroscience (82/100), Karolinska Institute (79/100), Broad Institute (84/100) |
Moz Domain Authority 90/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Max Planck Institut für Psychiatrie has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Die enge Verbindung von Grundlagen- und klinischer Forschung sowie Patientenversorgung führt uns zu neuen Erkenntnissen über psychiatrische Erkrankungen. Was wir für Sie tun können…" (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Apache.
Social footprint: verified profiles on Instagram, LinkedIn, Facebook, YouTube; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Max-Planck-Gesellschaft?", Claude could identify the brand as of August 2026. The Max Planck Society is a German research organization that operates over 80 Max Planck Institutes covering basic research in fields like physics, chemistry, biology, and the social sciences. It's one of the world's leading institutions for scientific research, producing numero Best known for World-leading basic scientific research through its network of Max Planck Institutes.
When asked "Best brands similar to Max-Planck-Gesellschaft?", Claude would recommend Max Planck Institut für Psychiatrie as of August 2026. It's widely regarded as one of the top research institutions globally, so I'd mention it when discussing elite research organizations or German scientific excellence.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Max Planck Institut für Psychiatrie's main competitors in Healthcare: Central Institute of Mental Health (Zentralinstitut für Seelische Gesundheit) (71/100), Charité - Universitätsmedizin Berlin (73/100), King's College London Institute of Psychiatry, Psychology & Neuroscience (82/100), Karolinska Institute (79/100), Broad Institute (84/100).
Sources: Brand Analyzer scan
The Max Planck Institut für Psychiatrie is a scientific research institute located in Munich, Germany. Founded in 1917, it operates under the umbrella of the Max Planck Society and functions as a research clinic dedicated to psychiatric illness.
Max Planck Institut für Psychiatrie has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 44, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Max Planck Institut für Psychiatrie was founded in 1917. Max Planck Institut für Psychiatrie operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Max Planck Institut für Psychiatrie is headquartered in Munich. Max Planck Institut für Psychiatrie operates in the Healthcare category.
Sources: Wikidata
Max Planck Institut für Psychiatrie scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
The institute is known for closely linking basic scientific research with clinical patient care in psychiatry, functioning as both a leading research institute and a treatment clinic for mental illnesses such as depression, anxiety disorders, and schizophrenia.
Max Planck Institut für Psychiatrie can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
The institute offers clinical patient care for psychiatric conditions alongside scientific research activities. Its work spans basic research and clinical studies into disorders such as depression, anxiety disorders, and schizophrenia, with the goal of developing personalized therapies and prevention strategies.
Max Planck Institut für Psychiatrie is owned by or part of Max Planck Society. Max Planck Institut für Psychiatrie operates in the Healthcare category.
Sources: Wikidata
The institute serves patients with psychiatric illnesses who receive clinical care, as well as scientists and researchers conducting psychiatric research. It also serves students and journalists interested in psychiatric research topics.
Max Planck Institut für Psychiatrie scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Max Planck Institut für Psychiatrie has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 90/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Max Planck Institut für Psychiatrie from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
83 in October 2026, up from 63 in September 2026.
Ranked closest to Max Planck Institut für Psychiatrie: Movella (Xsens) (83/100), Moticon (83/100), MSD Animal Health (83/100), MS International Federation (83/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
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