Live your smartest life, daily
theSkimm (wellandgood.com) earns a Brand Analyzer score of 91 out of 100, placing it in the Iconic tier among Media & Entertainment brands, Healthcare brands, Sports & Fitness brands. Among 4028 Media & Entertainment brands analyzed, theSkimm ranks in the 94th percentile (category average 75, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 91/100, Digital Presence 100/100, Visual Identity 92/100, Messaging Clarity 95/100, Trust Foundation 92/100, AI Discoverability 81/100, Brand Authority 84/100.
theSkimm is an American media company founded in 2012 and headquartered in the United States. It delivers curated news, health, sports, and lifestyle information designed to help people, especially busy women, live smarter. Through concise, relatable newsletters and other content, theSkimm distills complex news and lifestyle topics covering world events, careers, money, entertainment, health, wellness, and sports, positioning itself as a trusted daily source for millions of women.
| Brand Name | theSkimm |
|---|---|
| Domain | wellandgood.com |
| Industry | Media & Entertainment, Healthcare |
| Founded | 2012 |
| Headquarters | United States |
| Main Competitors | Morning Brew, Axios (91/100), The New York Times (The Morning) (83/100), Refinery29 (94/100), Cheddar News, The Cut, NewsBreak, Bustle (94/100) |
Moz Domain Authority 83/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #25,765 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
theSkimm has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "theSkimm makes it easier to live smarter. Get all the info you need from AM to PM, wherever you are." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on YouTube, Facebook, Instagram, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
theSkimm scores 69/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
theSkimm has a moderate AI-visibility profile at 69/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (61/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #25,765 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check (August 2026), Claude could not identify theSkimm from memory, confirming the gaps above.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is theSkimm?", Claude could not identify the brand as of August 2026. I'm not confident here because the details conflict: theSkimm is a well-known media company famous for its daily news email newsletter, but wellandgood.com is actually the website for Well+Good, a different wellness and lifestyle media brand, so I can't be sure which company you
When asked "Best brands similar to theSkimm?", Claude would not surface theSkimm as of August 2026. The mismatch between the company name and website makes it unclear which brand is being referenced, so I wouldn't want to guess and give inaccurate information.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
theSkimm's main competitors include Morning Brew, Axios (91/100), The New York Times (The Morning) (83/100), Refinery29 (94/100), Cheddar News. These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
theSkimm and Refinery29 are competitors in Media & Entertainment. Brand Analyzer scores theSkimm at 91/100 and Refinery29 at 94/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to theSkimm include Morning Brew, Axios (91/100), The New York Times (The Morning) (83/100), Refinery29 (94/100), Cheddar News. Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
theSkimm has moderate AI-search visibility, scoring 69/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 61, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: theSkimm official site
theSkimm was founded in 2012. theSkimm operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
theSkimm is headquartered in United States. theSkimm operates in the Media & Entertainment category.
Sources: Wikidata
theSkimm scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: theSkimm official site
theSkimm offers curated newsletters and content covering news, health, sports, careers, money, entertainment, and shopping. Its offerings are designed to distill complex topics into concise, easy-to-understand information for daily consumption.
Sources: theSkimm official site
theSkimm is an American media company founded in 2012 that produces curated news, health, sports, and lifestyle content aimed primarily at women. It operates as a digital media brand delivering information through newsletters and other content formats designed to help audiences quickly understand important daily topics.
Sources: theSkimm official site
theSkimm curates and distills news, health, sports, and lifestyle information into concise, easy-to-digest content, primarily through newsletters. It covers a range of topics including world events, careers, money, entertainment, wellness, and sports, aiming to help busy readers-especially women-stay informed efficiently.
Sources: theSkimm official site
theSkimm can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: theSkimm official site
theSkimm is used primarily by busy, informed women seeking concise updates on news, careers, money, entertainment, health, wellness, and sports. Its content is tailored to help this audience stay informed efficiently amid demanding schedules.
Sources: theSkimm official site
theSkimm is known for simplifying complex news and lifestyle topics into short, relatable newsletters tailored for busy women. It has built a reputation as a go-to daily source for digestible updates on news, careers, money, health, and entertainment.
Sources: theSkimm official site
theSkimm is popular because it simplifies complex news and lifestyle topics into short, easy-to-read content tailored specifically for busy women, covering areas like careers, money, health, and entertainment. Its concise format and targeted focus on relevant daily information have helped it become a trusted resource for millions of readers.
Sources: theSkimm official site
Ranked closest to theSkimm: The Washington Post (91/100), VOA - Voice of America (91/100), Yamaha Corporation (91/100), 90min (90/100), VIZ (91/100), Artspace (90/100).
Category leader: Complex (97/100).