Banking made simple and digital
Bankinter (evobanco.com) earns a Brand Analyzer score of 84 out of 100, placing it in the Strong Brand tier among Finance brands. Among 4162 Finance brands analyzed, Bankinter ranks in the 87th percentile (category average 73, leader 96). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 93/100, Digital Presence 100/100, Visual Identity 82/100, Messaging Clarity 100/100, Trust Foundation 93/100, AI Discoverability 68/100, Brand Authority 56/100.
Bankinter is a Spanish bank headquartered in Madrid, founded in 1965. It provides digital banking services for individuals and businesses, including accounts, mortgages, pension plans, and other financial products. The bank emphasizes a fully online banking experience with no-fee accounts, competitive mortgages, and personalized financial services, positioning itself as a modern, customer-focused institution serving both retail and corporate clients.
| Brand Name | Bankinter |
|---|---|
| Domain | evobanco.com |
| Industry | Finance |
| Founded | 1965 |
| Headquarters | Madrid |
| CEO | Gloria Ortiz Portero |
| Main Competitors | BBVA (81/100), Banco Santander (89/100), CaixaBank (85/100), Banco Sabadell (84/100), ING (78/100), Openbank (80/100), Unicaja Banco |
Moz Domain Authority 53/100 vs category average 36 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,116,854 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Bankinter has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Enjoy the best online banking with Bankinter Individuals, learn about our mortgages, pension plans, accounts, and much more. Sign up!" (Meta description: 20 words (ideal length). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on LinkedIn, YouTube, X (Twitter), Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Bankinter scores 58/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Bankinter has a limited AI-visibility profile at 58/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (51/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,116,854 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Bankinter's main competitors include BBVA (81/100), Banco Santander (89/100), CaixaBank (85/100), Banco Sabadell (84/100), ING (78/100). These companies compete in the Finance space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Bankinter and Banco Santander are competitors in Finance. Brand Analyzer scores Bankinter at 84/100 and Banco Santander at 89/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Bankinter include BBVA (81/100), Banco Santander (89/100), CaixaBank (85/100), Banco Sabadell (84/100), ING (78/100). Each is an established option in the Finance space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Bankinter offers online banking accounts, mortgages, pension plans, and other personalized financial products for individuals and businesses.
Sources: Bankinter official site
Bankinter is a Spanish bank headquartered in Madrid, founded in 1965. It offers online banking, mortgages, pension plans, accounts, and other financial services to individuals and businesses.
Sources: Bankinter official site
Bankinter has moderate AI-search visibility, scoring 58/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 51, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Bankinter official site
Bankinter was founded in 1965. Bankinter operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Bankinter is headquartered in Madrid. Bankinter operates in the Finance category.
Sources: Wikidata
Bankinter provides digital banking services including no-fee accounts, mortgages, pension plans, and personalized financial products for individuals and businesses, all manageable online with expert support.
Sources: Bankinter official site
Bankinter scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Bankinter official site
Bankinter can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Bankinter official site
Bankinter is used by individuals and businesses seeking convenient, digital-first banking, investment, and financial planning solutions.
Sources: Bankinter official site
Bankinter is known for offering a fully digital banking experience with no-fee accounts and competitive mortgage products, positioning itself as a modern, customer-focused Spanish bank.
Sources: Bankinter official site
Ranked closest to Bankinter: Endurance (84/100), Elevance Health (84/100), Mastercard Open Finance (84/100), First Horizon Bank (84/100).
A step up - brands to learn from: Workday (91/100), Wells Fargo (91/100).
Category leader: eToro (96/100).