Collaborative whiteboarding made easy
Excalidraw (excalidraw.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among SaaS brands, Technology brands, in the 66th percentile of 31552 SaaS brands.
Excalidraw is a virtual collaborative whiteboard and diagramming application that allows users to sketch diagrams with a hand-drawn visual style. It is designed for real-time collaboration, enabling designers, developers, educators, and teams to visually communicate ideas without relying on complex design software. Positioned as a lightweight, easy-to-use tool, Excalidraw focuses on simplicity and speed for ideation, diagramming, and visual brainstorming, distinguishing itself through its distinctive sketch-like rendering of shapes and diagrams.
| Brand Name | Excalidraw |
|---|---|
| Domain | excalidraw.com |
| Industry | SaaS, Technology |
| Main Competitors | Miro (94/100), FigJam (Figma) (97/100), Lucidchart (92/100), tldraw (73/100), Whimsical (84/100), diagrams.net (draw.io) (91/100), Microsoft Whiteboard (83/100), Mural (95/100) |
Moz Domain Authority 45/100 vs category average 37 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #28,594 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Excalidraw has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Excalidraw is a virtual collaborative whiteboard tool that lets you easily sketch diagrams that have a hand-drawn feel to them." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Vercel.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Excalidraw?", Claude could identify the brand as of September 2026. Excalidraw is a free, open-source virtual whiteboard tool for sketching diagrams, wireframes, and flowcharts with a distinctive hand-drawn style. It's widely used by developers and teams for quick collaborative sketching and technical diagramming, and offers both a web app and em Best known for its hand-drawn, sketchy-style virtual whiteboard for diagrams and collaborative sketching.
When asked "Best brands similar to Excalidraw?", Claude would recommend Excalidraw as of September 2026. It's a top pick for lightweight, hand-drawn style diagramming and collaborative sketching, especially popular among developers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Excalidraw's main competitors in SaaS: Miro (94/100), FigJam (Figma) (97/100), Lucidchart (92/100), tldraw (73/100), Whimsical (84/100).
Sources: Brand Analyzer scan
Excalidraw offers a virtual collaborative whiteboard tool for sketching diagrams and visual ideas with a hand-drawn style. Its core offering includes real-time collaboration features that allow multiple users to work together on the same diagram or sketch simultaneously.
Sources: Excalidraw official site
Excalidraw is a virtual collaborative whiteboard and diagramming application. It lets users sketch diagrams, flowcharts, and visual ideas that have a distinctive hand-drawn appearance, and it supports real-time collaboration among multiple users.
Sources: Excalidraw official site
Excalidraw has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 26, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Excalidraw official site
Excalidraw provides an online whiteboard where users can create diagrams, sketches, and visual notes with a hand-drawn aesthetic. It supports real-time collaborative editing, allowing multiple people to work on the same canvas simultaneously to communicate ideas visually.
Sources: Excalidraw official site
Excalidraw scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Excalidraw official site
Excalidraw is used by designers, developers, educators, and teams who need a fast and simple way to sketch ideas, create diagrams, and collaborate visually online.
Sources: Excalidraw official site
Excalidraw is known for its hand-drawn, sketch-style visual aesthetic for diagrams and whiteboarding, as well as its simplicity and real-time collaboration features that make it easy for teams to quickly visualize ideas without using complex design tools.
Sources: Excalidraw official site
Excalidraw can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Excalidraw official site
Excalidraw is popular because it offers a simple, intuitive way to create diagrams with a distinctive hand-drawn look, combined with real-time collaboration features. This makes it appealing to designers, developers, educators, and teams who want a fast, low-friction tool for visual communication without the complexity of traditional design software.
Sources: Excalidraw official site
Excalidraw scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Excalidraw has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (26/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #28,594 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Excalidraw from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Excalidraw: ExamRoom.AI (80/100), Arcoro Time (formerly ExakTime) (80/100), Excella (80/100), ExecVision (80/100).
A step up - brands to learn from: Zutobi (81/100), Zuppler (81/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.