Hotel booking perfected for events
HotelMap (exhibitions.com) scores 57 out of 100 on Brand Analyzer, placing it in the Developing tier among Travel & Hospitality brands, SaaS brands, Technology brands, in the 4th percentile of 12392 Travel & Hospitality brands.
HotelMap is a platform operated via exhibitions.com that connects to event businesses to automate hotel booking for attendees. It enables event organisers to reclaim commission from attendee hotel stays that would otherwise go to third-party booking sites. The platform offers a range of solutions, from free self-service tools suited to small events to fully managed enterprise services for large-scale conferences and global event portfolios. It targets event organisers, venues, and planners across event types, including weddings and major conferences.
| Brand Name | HotelMap |
|---|---|
| Domain | exhibitions.com |
| Industry | Travel & Hospitality, SaaS |
| Founded | 1847 |
| Main Competitors | Passkey (Cvent) (97/100), RegFox (84/100), onPeak (84/100), HousingAxis, Visit (Visit.org/VisitDays) (84/100), Groupize (75/100) |
Moz Domain Authority 14/100 vs category average 45 / leader 94 - limited third-party links, so AI systems rarely encounter mentions of the brand.
HotelMap appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Connect the HotelMap platform to your event business, automate attendee hotel booking and effortlessly reclaim the commission from your attendees' hotel stays." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
HotelMap's main competitors in Travel & Hospitality: Passkey (Cvent) (97/100), RegFox (84/100), onPeak (84/100), Visit (Visit.org/VisitDays) (84/100), Groupize (75/100).
Sources: Brand Analyzer scan
HotelMap has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 31, trust 17, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: HotelMap official site
HotelMap was founded in 1847. HotelMap operates in the Travel & Hospitality category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
HotelMap scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: HotelMap official site
HotelMap can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: HotelMap official site
HotelMap offers a hotel booking platform tailored to event organisers, with services that scale according to event size. This includes free, self-service booking tools for smaller events like weddings, as well as fully managed enterprise solutions for large-scale conferences and global event portfolios. A core feature is the ability for organisers to connect their event business to the platform to automate attendee hotel bookings and reclaim commission from those bookings.
Sources: HotelMap official site
HotelMap is a hotel booking platform designed specifically for the events industry, accessible through exhibitions.com. It connects to event businesses to automate attendee hotel bookings and allows organisers to reclaim commission on those bookings. The platform supports a range of event types, from small gatherings and weddings to large international conferences and global event portfolios, offering solutions that scale from free self-service tools to fully managed enterprise services.
Sources: HotelMap official site
HotelMap automates hotel booking for event attendees by connecting directly to an event organiser's business systems. It helps organisers capture commission from attendee hotel stays that would typically be lost to third-party travel sites or booking agents. The platform provides tools ranging from free, self-service options for smaller events to comprehensive managed services for large-scale, global events, streamlining the process of securing accommodation for event attendees while generating additional revenue for organisers.
Sources: HotelMap official site
HotelMap is used by event organisers, venues, and planners managing events of varying scale, from weddings to large international conferences and global event portfolios. These users rely on the platform to automate attendee hotel bookings and capture commission revenue from those bookings.
Sources: HotelMap official site
HotelMap scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
HotelMap has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (31/100) and its weakest is trust (17/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 14/100 and thin schema.org structured data.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to HotelMap: EV Trip Planner (57/100), Elaf Group (57/100), Flores Hnos (57/100), Gellért Gyógyfürdő és Uszoda (57/100).
A step up - brands to learn from: Zambia Travel (71/100), Yellow Dog Software (71/100).
Category leader: Cvent (97/100).
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