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Expertis Onderwijsadviseurs (expertis.nl) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Other brands, in the 66th percentile of 31607 Education brands.
Expertis Onderwijsadviseurs is a nationally operating educational advisory bureau in the Netherlands that assists primary and secondary schools in improving their education using scientifically grounded methods. Founded in 2015, it focuses on themes such as leadership, citizenship, and didactics, aiming to deliver sustainable, evidence-based school improvement for school boards, school leaders, and teachers across the country.
| Brand Name | Expertis Onderwijsadviseurs |
|---|---|
| Domain | expertis.nl |
| Industry | Education, Other |
| Founded | 2015 |
| Headquarters | Paris |
| Parent Company / Owner | French Development Agency |
| CEO | Sébastien Mosneron-Dupin |
| Main Competitors | CPS Onderwijsontwikkeling en advies (77/100), KPC Groep (61/100), Bazalt Groep (73/100), Edux Onderwijspartners (81/100), CED-Groep (74/100) |
Moz Domain Authority 27/100 vs category average 46 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,624,656 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Expertis Onderwijsadviseurs is een landelijk werkend onderwijsadviesbureau voor het primair en voortgezet onderwijs. Schoolverbetering op wetenschappelijke basis!" (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 6 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Expertis Onderwijsadviseurs?", Claude could not identify the brand as of November 2026. I don't genuinely recognize Expertis Onderwijsadviseurs as a specific company, likely because it's a Dutch education advisory firm that is relatively niche and doesn't have strong representation in my training data.
When asked "Best brands similar to Expertis Onderwijsadviseurs?", Claude would not surface Expertis Onderwijsadviseurs as of November 2026. Since I can't verify specific details about this company, I wouldn't want to risk recommending it based on assumptions rather than confirmed facts.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Expertis Onderwijsadviseurs's main competitors in Education: CPS Onderwijsontwikkeling en advies (77/100), KPC Groep (61/100), Bazalt Groep (73/100), Edux Onderwijspartners (81/100), CED-Groep (74/100).
Sources: Brand Analyzer scan
Expertis Onderwijsadviseurs has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 50, recommendation 43). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Expertis Onderwijsadviseurs was founded in 2015. Expertis Onderwijsadviseurs operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Expertis Onderwijsadviseurs is headquartered in Paris. Expertis Onderwijsadviseurs operates in the Education category.
Sources: Wikidata
Expertis Onderwijsadviseurs scores 43/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Expertis Onderwijsadviseurs is a nationally operating Dutch educational advisory bureau that works with primary and secondary schools. It describes itself as a partner for school improvement based on scientific research, helping schools make their education more effective and future-proof.
Expertis Onderwijsadviseurs advises and supports schools in the Dutch primary and secondary education sectors. It combines scientific research with practice-oriented guidance on topics such as leadership, citizenship education, and didactics to help schools achieve durable improvements in teaching quality and school organization.
Expertis Onderwijsadviseurs can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Expertis offers advisory and support services for schools, focusing on areas such as school leadership, citizenship education, and didactics. Its services aim to help schoolboards, school leaders, and teachers implement scientifically grounded, practice-oriented improvements in primary and secondary education.
Expertis Onderwijsadviseurs is owned by or part of French Development Agency. Expertis Onderwijsadviseurs operates in the Education category.
Sources: Wikidata
Expertis Onderwijsadviseurs is used by school boards, school leaders, and teachers working in primary and secondary education institutions across the Netherlands who seek to improve their educational practices using evidence-based methods.
Expertis is known for positioning itself as a scientifically grounded partner for school improvement in the Netherlands, emphasizing evidence-based approaches to leadership, didactics, and citizenship education within primary and secondary schools.
Expertis Onderwijsadviseurs scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Expertis Onderwijsadviseurs has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (50/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,624,656 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 27/100 and no llms.txt to steer AI to its best pages. In a live check (November 2026), Claude could not identify Expertis Onderwijsadviseurs from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Expertis Onderwijsadviseurs: Exeter School (77/100), University of Exeter (77/100), Scientific Coalition for UAP Studies (77/100), Explorica (77/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.