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Expra (expra.eu) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among Other brands, in the 28th percentile of 25564 Other brands.
Expra (expra.eu) is a website for which detailed content could not be accessed due to a restricted/403 Forbidden error. As a result, no verified information is available about its mission, offerings, target audience, or positioning. The brand is categorized as 'Other' based on limited available metadata, but no further factual details can be confirmed at this time.
| Brand Name | Expra |
|---|---|
| Domain | expra.eu |
| Industry | Other |
| Main Competitors | Exaqube (68/100), EwayPrint (68/100), FairEntry (68/100), The Magazine of Fantasy & Science Fiction (68/100), Zoeller Pumps (71/100), yet2 (71/100), Accenture (97/100) |
Moz Domain Authority 33/100 vs category average 38 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #4,070,757 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Information unavailable due to restricted access to the website content." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, GitHub; no detected presence on LinkedIn, Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Expra?", Claude could identify the brand as of October 2026. EXPRA (Extended Producer Responsibility Alliance) is a Brussels-based international association representing not-for-profit packaging and packaging waste recovery and recycling organizations across Europe and beyond, advocating for effective EPR systems. Best known for Representing and promoting not-for-profit extended producer responsibility (EPR) schemes for packaging recycling across Europe.
When asked "Best brands similar to Expra?", Claude would recommend Expra as of October 2026. It's a recognized, established voice in EPR and packaging recycling policy, so it would come up naturally in discussions of that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Expra's main competitors in Other: Exaqube (68/100), EwayPrint (68/100), FairEntry (68/100), The Magazine of Fantasy & Science Fiction (68/100), Zoeller Pumps (71/100).
Sources: Brand Analyzer scan
Expra has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 19, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Expra official site
Expra scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Expra official site
Expra can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Expra official site
Expra scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Expra has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,070,757 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 33/100 and thin schema.org structured data. In a live check, Claude could already identify Expra from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Expra: Exaqube (68/100), EwayPrint (68/100), FairEntry (68/100), The Magazine of Fantasy & Science Fiction (68/100).
A step up - brands to learn from: Zoeller Pumps (71/100), Zane Bennett Contemporary Art (71/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.