Research-based knowledge for everyone
University of Idaho Extension (uidaho.edu) scores 69 out of 100 on Brand Analyzer, placing it in the Developing tier among Education brands, Government brands, Non-profit brands, in the 27th percentile of 35096 Education brands.
University of Idaho Extension is the outreach arm of the University of Idaho, a public research university founded in 1889 and based in Moscow, Idaho. It maintains a publications catalog offering current, peer-reviewed, research-based educational materials created by University of Idaho experts. The program serves Idaho residents, farmers, educators, students, and community members, providing accessible resources across a range of topics to support community learning and outreach.
| Brand Name | University of Idaho Extension |
|---|---|
| Domain | uidaho.edu |
| Industry | Education, Government |
| Founded | 1889 |
| Headquarters | Moscow, Idaho, United States |
| Parent Company / Owner | University of Idaho |
| Main Competitors | Washington State University Extension, Oregon State University Extension Service, Utah State University Extension, Montana State University Extension (69/100), University of California Agriculture and Natural Resources (UC ANR) (64/100), Penn State Extension, Colorado State University Extension |
University of Idaho Extension appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "The UI Extension publications catalog is your source for current, peer-reviewed, research-based educational materials produced by University of Idaho experts. Explore the topics, s…" (Meta description: 34 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on Facebook, X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is University of Idaho?", Claude could identify the brand as of September 2026. The University of Idaho is a public research university located in Moscow, Idaho, founded in 1889 as the state's land-grant institution. It offers a wide range of undergraduate and graduate programs and is known for strengths in agriculture, natural resources, engineering, and it Best known for Being Idaho's flagship land-grant university with strong agriculture, forestry, and natural resources programs.
When asked "Best brands similar to University of Idaho?", Claude would recommend University of Idaho Extension as of September 2026. It's a well-established public research university that would naturally come up when discussing land-grant institutions or higher education options in the Pacific Northwest.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
University of Idaho Extension's main competitors in Education: Montana State University Extension (69/100), University of California Agriculture and Natural Resources (UC ANR) (64/100).
Sources: Brand Analyzer scan
University of Idaho Extension has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 4, recommendation 36). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
University of Idaho Extension was founded in 1889. University of Idaho Extension operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
University of Idaho Extension offers a publications catalog containing peer-reviewed, research-based educational materials on a variety of topics produced by University of Idaho experts. Users can search the catalog by topic or publication and contact the organization directly for assistance in finding relevant resources.
University of Idaho Extension scores 36/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
University of Idaho Extension is the outreach division of the University of Idaho, a public research university founded in 1889 and headquartered in Moscow, Idaho. It operates a publications catalog that distributes research-based, peer-reviewed educational materials produced by university experts to the public.
Yes, University of Idaho Extension is considered trustworthy because its publications are peer-reviewed and research-based, produced by experts at the University of Idaho, a public research university. This academic backing and rigorous review process support the reliability and credibility of the information it provides to the public.
University of Idaho Extension can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
University of Idaho Extension is used by Idaho residents, farmers, educators, students, and community members seeking research-based educational information. These users rely on its publications catalog to access credible, expert-produced materials relevant to agriculture, education, and community development topics.
University of Idaho Extension is known for its publications catalog of peer-reviewed, research-based educational materials developed by University of Idaho experts, serving as a trusted academic resource for community outreach and practical knowledge sharing across various subject areas.
University of Idaho Extension scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
University of Idaho Extension has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (36/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify University of Idaho Extension from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
69 in November 2026, down from 80 in September 2026.
Ranked closest to University of Idaho Extension: Ue-varna (69/100), University for Development Studies (69/100), Uitgeverij De Fontein (69/100), Uniwersytet Jagielloński (69/100).
A step up - brands to learn from: 作业帮 (Zuoyebang) (71/100), Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100).
Category leader: Canva (97/100).
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