Research-based programs for better living
Utah State University Extension (usu.edu) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Non-profit brands, Government brands, in the 78th percentile of 35096 Education brands.
USU Extension is the outreach arm of Utah State University, established in 1914. It delivers research-based educational programs and resources to individuals, families, and communities throughout Utah, covering topics such as agriculture, health, finance, and disaster preparedness. As part of the land-grant university's mission, it connects academic research to practical, everyday applications, aiming to improve community well-being across the state.
| Brand Name | Utah State University Extension |
|---|---|
| Domain | usu.edu |
| Industry | Education, Non-profit |
| Founded | 1914 |
| Parent Company / Owner | Utah State University |
| Main Competitors | Colorado State University Extension, University of California Agriculture and Natural Resources (64/100), Penn State Extension, Texas A&M AgriLife Extension, University of Idaho Extension, Oregon State University Extension Service, Washington State University Extension |
Moz Domain Authority 84/100 vs category average 45 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Utah State University Extension appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "USU Extension provides research-based programs and resources to the citizens of Utah, with the goal of improving the lives of individuals, families and communities." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter); no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Utah State University?", Claude could identify the brand as of September 2026. Utah State University is a public land-grant research university headquartered in Logan, Utah, founded in 1888, offering undergraduate and graduate programs with particular strength in agriculture, engineering, and space/aerospace research. Best known for Its land-grant mission and strong agricultural and space dynamics research, including the Space Dynamics Laboratory.
When asked "Best brands similar to Utah State University?", Claude would recommend Utah State University Extension as of September 2026. It's a well established public research university with notable programs, so it fits naturally when discussing solid state universities, especially for agriculture or engineering.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
USU Extension is the outreach and public service arm of Utah State University, functioning as part of the national Cooperative Extension System. Founded in 1914, it is classified under education, non-profit, and government categories, and operates as a program of Utah State University, a land-grant institution. Its role is to extend university research and resources beyond the campus to the general public across Utah, addressing practical needs in areas like agriculture, health, family life, finance, and community development. It is not a separate company but an institutional program integrated into the university's broader mission of teaching, research, and service.
Utah State University Extension has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 39, trust 70, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Utah State University Extension was founded in 1914. Utah State University Extension operates in the Education category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
USU Extension offers educational programs and resources in areas including agriculture, family and consumer health, personal and community finance, and disaster preparedness. These are delivered as research-based guidance, training, and educational materials intended to help individuals, families, and communities across Utah apply university research to everyday situations.
Utah State University Extension scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Utah State University Extension can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Utah State University Extension is owned by or part of Utah State University. Utah State University Extension operates in the Education category.
Sources: Wikidata
USU Extension is used by individuals, families, and communities throughout Utah who seek research-based guidance on topics such as agriculture, health, personal finance, and disaster preparedness. This includes farmers and agricultural producers, families seeking health or financial education, and community organizations looking for research-backed resources to support local well-being initiatives.
USU Extension is known for serving as Utah's primary conduit for research-based education, bridging university research and community needs. It is recognized for its work in agricultural education, family and consumer science, health promotion, financial literacy, and disaster preparedness programs, delivered directly to residents across Utah communities as part of Utah State University's land-grant mission.
Utah State University Extension scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Utah State University Extension has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (70/100) and its weakest is visibility (39/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 84/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Utah State University Extension from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
79 in November 2026, down from 83 in September 2026.
Ranked closest to Utah State University Extension: USMLE-Rx (79/100), Union Square Hospitality Group (79/100), US Youth Soccer (79/100), Utica University (79/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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