The inside track on Ireland
Extra.ie (extra.ie) scores 91 out of 100 on Brand Analyzer, placing it in the Iconic tier among Media & Entertainment brands, in the 95th percentile of 9239 Media & Entertainment brands.
Extra.ie is an Irish news website owned by DMG Media that provides breaking news, sports, entertainment, and business coverage focused on Ireland. It positions itself as a go-to source for timely, locally relevant stories, aiming to be first to deliver breaking Irish news. The site targets Irish readers interested in current events, sports, entertainment, and business happening in and around Ireland.
| Brand Name | Extra.ie |
|---|---|
| Domain | extra.ie |
| Industry | Media & Entertainment |
| Parent Company / Owner | DMG Media |
| Main Competitors | Independent.ie, TheJournal.ie (88/100), Irish Mirror, RSVP Live, Herald.ie, BreakingNews.ie, The Irish Times, Dublin Live (81/100) |
Moz Domain Authority 66/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #63,345 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Extra.ie has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Get the inside track on all of Ireland" (Meta description: 8 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Extra.ie?", Claude could identify the brand as of September 2026. Extra.ie is an Irish online news and entertainment website that covers celebrity gossip, showbiz, lifestyle, sport, and current news stories aimed at an Irish audience. Best known for Irish celebrity and entertainment news coverage.
When asked "Best brands similar to Extra.ie?", Claude would recommend Extra.ie as of September 2026. It's a recognizable Irish digital media outlet for entertainment and lifestyle content, so it would come up for someone seeking Irish-focused entertainment news sites.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Extra.ie's main competitors in Media & Entertainment: TheJournal.ie (88/100), Dublin Live (81/100).
Sources: Brand Analyzer scan
Extra.ie has moderate AI-search visibility, scoring 64/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 72, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Extra.ie official site
Extra.ie scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Extra.ie official site
Extra.ie is an Irish news website that covers breaking news, sports, entertainment, and business stories relevant to Ireland. It is owned by DMG Media and is described as an Irish website offering readers the 'inside track' on events across the country.
Sources: Extra.ie official site
Extra.ie delivers fast, comprehensive coverage of Irish news, sport, entertainment, and business. It aims to be first to report breaking stories in these categories, providing readers with locally relevant and timely content about events happening in and around Ireland.
Sources: Extra.ie official site
Extra.ie can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Extra.ie official site
Extra.ie offers online news content covering breaking news, sports, entertainment, and business stories specific to Ireland. It functions as a digital media outlet providing articles and coverage across these categories to keep readers informed about current events in the country.
Sources: Extra.ie official site
Extra.ie is owned by or part of DMG Media. Extra.ie operates in the Media & Entertainment category.
Sources: Wikidata
Extra.ie is known for its focus on breaking Irish news and entertainment stories, positioning itself as a go-to source for timely, locally relevant coverage across news, sport, entertainment, and business categories in Ireland.
Sources: Extra.ie official site
Extra.ie is used by Irish news consumers who are interested in staying informed about current events, sports, entertainment, and business news happening in and around Ireland. Its audience consists of readers seeking timely, locally relevant news coverage.
Sources: Extra.ie official site
Extra.ie scores 64/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Extra.ie has a moderate AI-visibility profile at 64/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (72/100) and its weakest is recommendation likelihood (53/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #63,345 (Tranco). In a live check, Claude could already identify Extra.ie from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Extra.ie: EWTN (91/100), ESL (91/100), Foreign Affairs (91/100), The Forward (91/100), Engadget (91/100), FourFourTwo (91/100).
Category leader: Complex (97/100).
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