Sua farmácia online
Extrafarma (extrafarma.com.br) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, E-commerce brands, in the 59th percentile of 11157 Healthcare brands.
Extrafarma is a Brazilian drugstore chain founded in 1960 and headquartered in Belém, operating as a subsidiary of Ultrapar. It sells medicines, generics, cosmetics, vitamins, baby products, and personal hygiene items through both physical stores and an e-commerce platform. The company positions itself as a complete and reliable online pharmacy, emphasizing product variety, competitive pricing, and fast, secure delivery to Brazilian consumers seeking convenient access to health and wellness products.
| Brand Name | Extrafarma |
|---|---|
| Domain | extrafarma.com.br |
| Industry | Healthcare, E-commerce |
| Founded | 1960 |
| Headquarters | Belém |
| Parent Company / Owner | Ultrapar |
| Main Competitors | Droga Raia (79/100), Drogasil (70/100), Pacheco (71/100), Pague Menos (82/100), Panvel (84/100), Drogaria São Paulo (77/100) |
Moz Domain Authority 43/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #390,740 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Extrafarma Compre Medicamentos Genéricos, Cosméticos, Vitaminas, Produtos para Bebês e Higiene Pessoal. Entrega Rápida e Segura. Melhor Preço." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx, React.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Extrafarma?", Claude could identify the brand as of September 2026. Extrafarma is a Brazilian drugstore chain that sells medicines, personal care and beauty products, historically strong in the North and Northeast regions of Brazil, and it was owned by Ultrapar before being acquired by the Pague Menos group in 2022. Best known for Being one of Brazil's major pharmacy retail chains, especially dominant in the North and Northeast.
When asked "Best brands similar to Extrafarma?", Claude would recommend Extrafarma as of September 2026. It's a well-known national pharmacy retailer in Brazil, so it would come up naturally alongside chains like Droga Raia, Pacheco and Pague Menos.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Extrafarma's main competitors in Healthcare: Droga Raia (79/100), Drogasil (70/100), Pacheco (71/100), Pague Menos (82/100), Panvel (84/100).
Sources: Brand Analyzer scan
Extrafarma offers medicines and generic drugs, cosmetics, vitamins, baby products, and personal hygiene items, available for purchase both in physical stores and through its online platform with home delivery.
Sources: Extrafarma official site
Extrafarma is a Brazilian drugstore chain founded in 1960, headquartered in Belém, and owned by Ultrapar. It operates both physical pharmacies and an online store selling medicines, cosmetics, vitamins, and personal care products.
Sources: Extrafarma official site
Extrafarma has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 50, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Extrafarma official site
Extrafarma was founded in 1960. Extrafarma operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Extrafarma is headquartered in Belém. Extrafarma operates in the Healthcare category.
Sources: Wikidata
Extrafarma sells medicines (including generics), cosmetics, vitamins, baby products, and personal hygiene items through its physical stores and e-commerce website, offering delivery service to customers' homes.
Sources: Extrafarma official site
Extrafarma scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Extrafarma official site
Extrafarma can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Extrafarma official site
Extrafarma is used by Brazilian consumers looking to purchase medicines, cosmetics, vitamins, and personal hygiene products conveniently and quickly, either in-store or via online ordering with delivery.
Sources: Extrafarma official site
Extrafarma is known for being a long-established Brazilian drugstore chain offering a wide range of pharmaceutical and health-related products at competitive prices, combined with fast delivery through its online platform.
Sources: Extrafarma official site
Extrafarma is owned by or part of Ultrapar. Extrafarma operates in the Healthcare category.
Sources: Wikidata
Extrafarma is popular among Brazilian consumers for combining a broad product assortment-medicines, cosmetics, vitamins, and personal care items-with competitive pricing and fast, secure delivery, making health and wellness shopping convenient from home.
Sources: Extrafarma official site
Extrafarma scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Extrafarma has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #390,740 (Tranco) and a Moz Domain Authority of 43/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Extrafarma from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Extrafarma: Exquisite Crystals (78/100), ExamOne (78/100), Fabric Genomics (78/100), Fastaff (78/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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