Luksuzni nameštaj za Vašu oazu udobnosti
Extraform (extraform.rs) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Manufacturing brands, Other brands, in the 35th percentile of 10911 E-commerce brands.
Extraform (extraform.rs) is a Serbian furniture manufacturer and e-commerce retailer specializing in luxury, custom-made living room furniture. Its product range includes leather sofas, corner sofas (ugaone garniture), two-seaters, three-seaters, and furniture made to measure. The company uses an interactive 3D configurator that lets customers adjust dimensions, fabrics, and colors before purchase. Extraform positions itself around combining high quality, comfort, and personalization technology for homeowners seeking tailored living room furniture.
| Brand Name | Extraform |
|---|---|
| Domain | extraform.rs |
| Industry | E-commerce, Manufacturing |
| Main Competitors | Natuzzi (90/100), BoConcept (90/100), Calligaris (76/100), Simpo (86/100), Forma Ideale (78/100) |
Moz Domain Authority 25/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Upoznajte naš luksuzni nameštaj za vrhunski kvalitet i udobnost. Kožne garniture, ugaone garniture, dvosedi, trosedi, nameštaj po meri." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SR-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress, Ghost.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Extraform?", Claude could not identify the brand as of September 2026. I don't recognize Extraform (extraform.rs) as a specific company; the .rs domain suggests it's likely a Serbian business, but it appears to be too small or niche to be in my training data.
When asked "Best brands similar to Extraform?", Claude would not surface Extraform as of September 2026. I can't recommend a company I don't have verified information about, since I'd risk giving inaccurate details.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Extraform's main competitors in E-commerce: Natuzzi (90/100), BoConcept (90/100), Calligaris (76/100), Simpo (86/100), Forma Ideale (78/100).
Sources: Brand Analyzer scan
Extraform has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 57, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Extraform official site
Extraform scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Extraform official site
Extraform can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Extraform official site
Extraform offers a range of living room furniture including leather sofas, corner sofas, two-seaters, three-seaters, relax models, armchairs, and custom-made furniture. Customers can personalize items using an interactive 3D configurator to select dimensions, fabrics, and colors.
Sources: Extraform official site
Extraform scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Extraform has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (57/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 25/100. In a live check (September 2026), Claude could not identify Extraform from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Extraform: Exodus Books (74/100), Etruria Fishing (74/100), Fabulous.com (74/100), Fanatics Collect (74/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.