Iedere bril één vaste prijs
eyes + more (eyesandmore.nl) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Fashion & Apparel brands, Healthcare brands, in the 64th percentile of 28421 E-commerce brands.
eyes + more is an international optician and eyewear retail chain founded in 2005 and headquartered in Hamburg. The company sells glasses at one fixed price, including premium plastic lenses in all strengths, and offers a 90-day money-back guarantee. Its target audience is price-conscious consumers in the Netherlands and Belgium seeking affordable, quality eyewear without hidden costs. eyes + more positions itself as an accessible optician combining transparent pricing with a broad, modern assortment of frames.
| Brand Name | eyes + more |
|---|---|
| Domain | eyesandmore.nl |
| Industry | E-commerce, Fashion & Apparel |
| Founded | 2005 |
| Headquarters | Hamburg |
| Main Competitors | Specsavers (83/100), Pearle Opticiens (81/100), Ace & Tate (85/100), GrandVision (77/100), Fielmann (79/100), Hans Anders (81/100) |
Ranked #1,019,661 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "✓ iedere bril één vaste prijs ✓ incl. premium kunststof glazen in alle sterktes ✓ 90 dagen niet goed geld terug garantie" (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, + Microdata, og:title, og:description, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, YouTube, X (Twitter); no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is eyes + more?", Claude could identify the brand as of November 2026. eyes + more is a European eyewear retailer chain offering prescription glasses, sunglasses, and contact lenses at affordable prices, often with deals like two pairs of glasses for one price. It operates both physical stores across Europe and online shops, including a Dutch site ( Best known for affordable eyewear with promotions like buy-one-get-one-free glasses deals.
When asked "Best brands similar to eyes + more?", Claude would recommend eyes + more as of November 2026. It's a well-known budget-friendly eyewear brand in Europe, so it fits naturally when discussing alternatives to other optical retailers like Specsavers or Fielmann.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
eyes + more's main competitors in E-commerce: Specsavers (83/100), Pearle Opticiens (81/100), Ace & Tate (85/100), GrandVision (77/100), Fielmann (79/100).
Sources: Brand Analyzer scan
eyes + more has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 30, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: eyes + more official site
eyes + more was founded in 2005. eyes + more operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
eyes + more is headquartered in Hamburg. eyes + more operates in the E-commerce category.
Sources: Wikidata
eyes + more scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: eyes + more official site
eyes + more offers prescription eyeglasses that come with premium plastic lenses in all strengths, sold at a single fixed price. The company also provides a 90-day money-back guarantee on purchases.
Sources: eyes + more official site
eyes + more is an international optician and eyewear retail chain founded in 2005 and headquartered in Hamburg. It operates stores and an online shop offering glasses at a single fixed price, including premium plastic lenses in all strengths.
Sources: eyes + more official site
eyes + more sells prescription glasses and eyewear to consumers, offering a single fixed price per pair that includes premium plastic lenses in any strength. The company also provides a 90-day money-back guarantee if customers are not satisfied with their purchase.
Sources: eyes + more official site
eyes + more can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: eyes + more official site
eyes + more is known for its one-fixed-price model for glasses, which includes premium plastic lenses in all strengths regardless of prescription complexity, along with a 90-day money-back guarantee.
Sources: eyes + more official site
eyes + more is used by price-conscious consumers in the Netherlands and Belgium who are looking for affordable, quality eyewear without hidden costs.
Sources: eyes + more official site
eyes + more scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
eyes + more has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (54/100) and its weakest is visibility (23/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,019,661 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify eyes + more from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to eyes + more: Exway (79/100), Extrudr (79/100), EZCosplay (79/100), Faber-Castell (79/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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