Innovative solutions for your attic
FAKRO (fakro.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Manufacturing brands, Real Estate brands, Other brands, in the 79th percentile of 11005 Manufacturing brands.
FAKRO is a manufacturer of roof windows, skylights, and loft ladders, founded in 1991 and headquartered in Nowy Sącz, Poland. The company produces wooden and aluminium-clad plastic roof windows, flat roof windows, vertical windows, loft ladders, and related accessories. FAKRO positions itself as one of the leading global manufacturers in this category, serving homeowners, builders, architects, and contractors involved in attic conversions and loft space development. It is led by CEO Ryszard Florek.
| Brand Name | FAKRO |
|---|---|
| Domain | fakro.com |
| Industry | Manufacturing, Real Estate |
| Founded | 1991 |
| Headquarters | Nowy Sącz |
| CEO | Ryszard Florek |
| Main Competitors | VELUX (90/100), Roto Frank (79/100), Keylite Roof Windows (80/100), Rooflite |
Moz Domain Authority 42/100 vs category average 38 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #405,214 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "FAKRO - one of the leading roof windows, skylights and loft ladders manufacturer." (Meta description: 13 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, YouTube, Instagram, LinkedIn; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is FAKRO?", Claude could identify the brand as of September 2026. FAKRO is a Polish manufacturer of roof windows, skylights, and loft ladders, and it's one of the largest players in that market globally, second mainly to Velux. Best known for Manufacturing roof windows and skylights as a major competitor to Velux.
When asked "Best brands similar to FAKRO?", Claude would recommend FAKRO as of September 2026. It's a well known, established alternative to Velux in the roof window and skylight market, often praised for good value.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
FAKRO's main competitors in Manufacturing: VELUX (90/100), Roto Frank (79/100), Keylite Roof Windows (80/100).
Sources: Brand Analyzer scan
FAKRO offers wooden and aluminium-clad plastic roof windows, flat roof windows, vertical windows, loft ladders, and various accessories designed for attic and loft space conversions.
Sources: FAKRO official site
FAKRO has limited AI-search visibility, scoring 36/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 26, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: FAKRO official site
FAKRO was founded in 1991. FAKRO operates in the Manufacturing category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
FAKRO is headquartered in Nowy Sącz. FAKRO operates in the Manufacturing category.
Sources: Wikidata
FAKRO scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Manufacturing options. Recommendation depends on crawlability, structured data, and category authority.
Sources: FAKRO official site
FAKRO is a manufacturer of roof windows, skylights, and loft ladders, founded in 1991 and headquartered in Nowy Sącz, Poland. It is described as one of the leading companies in this manufacturing sector, offering products designed for attic and loft spaces.
Sources: FAKRO official site
FAKRO designs and manufactures roof windows, skylights, loft ladders, and related accessories. Its product range includes wooden and aluminium-clad plastic roof windows, flat roof windows, and vertical windows, all aimed at enabling and improving attic space conversions.
Sources: FAKRO official site
FAKRO can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: FAKRO official site
FAKRO's products are used by homeowners, builders, architects, and contractors involved in attic conversions and loft space projects.
Sources: FAKRO official site
FAKRO is known for being one of the leading manufacturers of roof windows, skylights, and loft ladders, offering a comprehensive range of wooden and aluminium-clad plastic window solutions for attic and loft conversions.
Sources: FAKRO official site
FAKRO scores 36/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
FAKRO has a weak AI-visibility profile at 36/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #405,214 (Tranco) and a Moz Domain Authority of 42/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify FAKRO from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to FAKRO: EIS (82/100), Extech (82/100), FarmERP (82/100), FASTSIGNS (82/100).
A step up - brands to learn from: Zuken (91/100), Zoetis (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.