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FANZO (fanzo.com) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Travel & Hospitality brands, Sports & Fitness brands, Media & Entertainment brands, in the 94th percentile of 13238 Travel & Hospitality brands.
FANZO is an online platform that helps sports fans locate pubs and bars showing live sports broadcasts. Its core service is a pub finder that allows users to search for venues screening specific football, rugby, and other sporting fixtures. By connecting fixture schedules with venue listings, FANZO aims to simplify the process of finding a place to watch a particular game, positioning itself within the Travel & Hospitality, Sports & Fitness, and Media & Entertainment categories.
| Brand Name | FANZO |
|---|---|
| Domain | fanzo.com |
| Industry | Travel & Hospitality, Sports & Fitness |
| Main Competitors | Matchpint, DesignMyNight (84/100), Yelp (76/100), TripAdvisor (97/100), Google Maps (88/100) |
Moz Domain Authority 54/100 vs category average 45 / leader 99 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The world" (Meta description too short (2 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Instagram, Facebook, LinkedIn, X (Twitter), GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is FANZO?", Claude could identify the brand as of October 2026. FANZO is a platform and app that helps sports fans find bars, pubs, and venues showing live matches, while also giving venues a way to list their screenings and attract fans through its B2B tools. Best known for Helping fans locate pubs and bars showing live sports matches.
When asked "Best brands similar to FANZO?", Claude would recommend FANZO as of October 2026. It's a well known niche service connecting sports fans with venues, so it fits naturally in discussions about sports viewing or hospitality tech aimed at pubs and bars.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
FANZO's main competitors in Travel & Hospitality: DesignMyNight (84/100), Yelp (76/100), TripAdvisor (97/100), Google Maps (88/100).
Sources: Brand Analyzer scan
FANZO has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 45, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: FANZO official site
FANZO offers a pub finder service that allows sports fans to search for venues screening specific matches and competitions, including football, rugby, and other live sporting events.
Sources: FANZO official site
FANZO scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: FANZO official site
FANZO is a pub and bar finder platform designed for sports fans. It helps users locate venues that are showing live sports broadcasts, such as football and rugby matches, based on specific fixtures and competitions.
Sources: FANZO official site
FANZO operates a search tool that connects sports fans with pubs and bars screening live sporting events. Users can search by match, competition, or location to find venues broadcasting the specific game they want to watch.
Sources: FANZO official site
FANZO can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: FANZO official site
FANZO is used by sports fans who are looking for pubs and bars to watch live football, rugby, and other sporting events, particularly those seeking a venue showing a specific match or competition.
Sources: FANZO official site
FANZO is known for its pub finder service that matches sports fixtures with venues showing them live, making it easier for fans to find a bar or pub to watch a specific football, rugby, or other sporting event.
Sources: FANZO official site
FANZO scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
FANZO has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 54/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify FANZO from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to FANZO: Expat.com (85/100), Evolve (85/100), First Bus (85/100), Fjord Line (85/100).
A step up - brands to learn from: Zipcar (91/100), Yakima (91/100).
Category leader: Cvent (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.