Natural nutrition for dogs and cats
Farmina (farmina.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Healthcare brands, Other brands, in the 67th percentile of 11964 E-commerce brands.
Farmina is a pet food company that produces science-backed, natural dog and cat food formulas. Founded in 2015 and headquartered in Villeneuve-sous-Dammartin, the brand positions itself as a research-driven, premium provider of pet nutrition. It combines veterinary research with natural ingredients and offers professional programs for veterinarians and groomers. Farmina targets pet owners seeking high-quality food as well as industry professionals interested in nutrition partnerships and business benefits, operating primarily through e-commerce channels.
| Brand Name | Farmina |
|---|---|
| Domain | farmina.com |
| Industry | E-commerce, Healthcare |
| Founded | 2015 |
| Headquarters | Villeneuve-sous-Dammartin |
| Main Competitors | Royal Canin (87/100), Hill's Pet Nutrition (86/100), Purina Pro Plan, Orijen (74/100), Acana (84/100), Blue Buffalo (84/100) |
Moz Domain Authority 49/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Farmina Pet Foods - dog food - cat food" (Meta description: 9 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Farmina?", Claude could identify the brand as of September 2026. Farmina is an Italian pet food company known for producing premium, natural dog and cat food, including its popular N&D (Natural & Delicious) line made with high-quality, grain-free or low-grain ingredients. Best known for Premium natural pet food, especially the N&D grain-free dog and cat food line.
When asked "Best brands similar to Farmina?", Claude would recommend Farmina as of September 2026. It's a well-regarded premium pet food brand often mentioned alongside other high-quality natural pet food companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Farmina's main competitors in E-commerce: Royal Canin (87/100), Hill's Pet Nutrition (86/100), Orijen (74/100), Acana (84/100), Blue Buffalo (84/100).
Sources: Brand Analyzer scan
Farmina has limited AI-search visibility, scoring 30/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 29, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Farmina official site
Farmina was founded in 2015. Farmina operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Farmina is headquartered in Villeneuve-sous-Dammartin. Farmina operates in the E-commerce category.
Sources: Wikidata
Farmina scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Farmina official site
Farmina can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Farmina official site
Farmina offers dog food and cat food formulas developed with veterinary research and natural ingredients. It also provides professional programs for veterinarians and groomers that include nutrition partnerships and business benefits.
Sources: Farmina official site
Farmina is a pet food company founded in 2015 that produces dog and cat food formulas based on veterinary research and natural ingredients. It is positioned as a premium, science-driven brand in the pet nutrition category.
Sources: Farmina official site
Farmina develops and sells premium dog and cat food, combining veterinary research with natural ingredients to create nutrition formulas. It also runs professional programs designed for veterinarians and groomers, offering them nutrition partnerships and business benefits.
Sources: Farmina official site
Farmina's products are used by pet owners seeking premium, natural food for their dogs and cats. Additionally, veterinarians and professional groomers use Farmina through its professional programs, which offer nutrition partnerships and business benefits.
Sources: Farmina official site
Farmina scores 30/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Farmina has a weak AI-visibility profile at 30/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 49/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Farmina from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Farmina: Farmgirl Flowers (81/100), Fake Bake (81/100), Farpost (81/100), Fat Daddio's (81/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.