Caring for the Land and Serving People
US Forest Service (usda.gov) scores 83 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Government brands, Non-profit brands, in the 80th percentile of 3006 Government brands.
The US Forest Service is a federal agency within the United States Department of Agriculture, established in 1905. Its mission is to sustain the health, diversity, and productivity of the nation's forests and grasslands for present and future generations. The agency manages public lands, addressing conservation, wildfire response, and recreational access. It serves the general public, outdoor enthusiasts, local communities, land management professionals, and policymakers, positioning itself as a trusted steward of America's natural resources under the motto 'Caring for the Land and Serving People.'
| Brand Name | US Forest Service |
|---|---|
| Domain | usda.gov |
| Industry | Government, Non-profit |
| Founded | 1905 |
| Headquarters | Sidney R. Yates Federal Building |
| Parent Company / Owner | United States Department of Agriculture |
| Main Competitors | National Park Service (87/100), Bureau of Land Management (82/100), US Fish and Wildlife Service (86/100), The Nature Conservancy (93/100), National Wildlife Federation (89/100) |
Moz Domain Authority 92/100 vs category average 50 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
US Forest Service has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Caring for the Land and Serving People" (Meta description: 7 words. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Drupal.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube; no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is US Forest Service?", Claude could identify the brand as of August 2026. The US Forest Service is a federal agency within the US Department of Agriculture that manages the nation's 154 national forests and 20 grasslands, overseeing conservation, recreation, timber production, and wildfire management on public lands. Best known for Managing national forests and combating wildfires across the United States.
When asked "Best brands similar to US Forest Service?", Claude would recommend US Forest Service as of August 2026. It's the primary federal agency for national forest management and wildfire response, so it's a natural mention for topics involving public land stewardship or forestry.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
US Forest Service's main competitors in Government: National Park Service (87/100), Bureau of Land Management (82/100), US Fish and Wildlife Service (86/100), The Nature Conservancy (93/100), National Wildlife Federation (89/100).
Sources: Brand Analyzer scan
The US Forest Service is a federal agency of the United States Department of Agriculture, founded in 1905, responsible for managing the nation's forests and grasslands. It operates as a steward of public lands, balancing conservation goals with public access and use.
Sources: US Forest Service official site
US Forest Service has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 57, trust 44, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: US Forest Service official site
US Forest Service was founded in 1905. US Forest Service operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
US Forest Service is headquartered in Sidney R. Yates Federal Building. US Forest Service operates in the Government category.
Sources: Wikidata
The US Forest Service manages and protects public forests and grasslands across the United States. Its work includes conservation of natural resources, wildfire prevention and response, and maintaining lands for public recreation, all in service of sustaining the health, diversity, and productivity of these ecosystems for present and future generations.
Sources: US Forest Service official site
US Forest Service scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: US Forest Service official site
The US Forest Service is known for managing vast tracts of public forest and grassland, its role in wildfire prevention and firefighting, and its stewardship mission of balancing conservation with public recreational use. It is also recognized as a long-standing federal agency, having been established in 1905.
Sources: US Forest Service official site
US Forest Service can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: US Forest Service official site
The US Forest Service provides land management services including forest and grassland conservation, wildfire response, and public recreation access on federally managed lands. It supports both environmental protection efforts and public use of natural resources.
Sources: US Forest Service official site
The US Forest Service serves the general public, outdoor enthusiasts, and local communities who use forests and grasslands for recreation, as well as land management professionals and policymakers who engage with conservation and forestry policy.
Sources: US Forest Service official site
US Forest Service is owned by or part of United States Department of Agriculture. US Forest Service operates in the Government category.
Sources: Wikidata
US Forest Service scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
US Forest Service has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 92/100. The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify US Forest Service from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
83 in September 2026, level with 83 in August 2026.
Ranked closest to US Forest Service: U.S. Army Corps of Engineers (83/100), United Utilities (83/100), U.S. Travel Association (83/100), Walk Free (83/100).
A step up - brands to learn from: Yr (91/100), Yoti (91/100).
Category leader: ABC News (96/100).
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