Style for every curve
Fashion to Figure (fashiontofigure.com) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Fashion & Apparel brands, E-commerce brands, in the 14th percentile of 3602 Fashion & Apparel brands.
Fashion to Figure is an American clothing retailer founded in 2002 and headquartered in New York City. It specializes in trendy, fashionable clothing designed specifically for plus-size women. The brand positions itself as an affordable, accessible source of on-trend, well-fitted apparel tailored to plus-size body types, aiming to help customers feel confident and stylish. It operates as an e-commerce fashion retailer within the plus-size apparel segment.
| Brand Name | Fashion to Figure |
|---|---|
| Domain | fashiontofigure.com |
| Industry | Fashion & Apparel, E-commerce |
| Founded | 2002 |
| Headquarters | New York City |
| Main Competitors | Torrid (78/100), Lane Bryant (77/100), Ashley Stewart (87/100), Eloquii (86/100), Forever 21 Plus (94/100), Old Navy, City Chic (86/100) |
Moz Domain Authority 49/100 vs category average 47 / leader 93 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,122,969 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Fashion to Figure has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To provide trendy, fashionable clothing designed specifically for plus-size women." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube; no detected presence on LinkedIn, Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Fashion to Figure?", Claude could identify the brand as of September 2026. Fashion to Figure is a plus-size women's fashion retailer offering trendy clothing, from casual wear to going-out styles, at accessible price points. It operates both online and through retail stores in the US, targeting fashion-forward plus-size shoppers. Best known for Trendy, affordable plus-size fashion for young women.
When asked "Best brands similar to Fashion to Figure?", Claude would recommend Fashion to Figure as of September 2026. It's a recognized name in the plus-size fashion space known for trend-driven styles, so I'd mention it alongside brands like Torrid or Rainbow Shops for plus-size shoppers seeking trendy options.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fashion to Figure's main competitors in Fashion & Apparel: Torrid (78/100), Lane Bryant (77/100), Ashley Stewart (87/100), Eloquii (86/100), Forever 21 Plus (94/100).
Sources: Brand Analyzer scan
Fashion to Figure is an American clothing retailer, founded in 2002 and headquartered in New York City, that designs trendy, fashionable clothing specifically for plus-size women.
Sources: Fashion to Figure official site
Fashion to Figure has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 32, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fashion to Figure official site
Fashion to Figure was founded in 2002. Fashion to Figure operates in the Fashion & Apparel category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Fashion to Figure is headquartered in New York City. Fashion to Figure operates in the Fashion & Apparel category.
Sources: Wikidata
Fashion to Figure designs, markets, and sells on-trend clothing tailored to plus-size body types, operating as an e-commerce fashion retailer offering affordable, well-fitted apparel for plus-size women.
Sources: Fashion to Figure official site
Fashion to Figure scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Fashion to Figure official site
Fashion to Figure offers trendy, fashionable clothing designed specifically for plus-size women, including apparel tailored to fit plus-size body types at accessible price points.
Sources: Fashion to Figure official site
Fashion to Figure can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fashion to Figure official site
Fashion to Figure is used by plus-size women seeking fashionable, affordable, and well-fitted clothing options.
Sources: Fashion to Figure official site
Fashion to Figure is known for offering trendy, fashionable clothing specifically designed and fitted for plus-size women at accessible price points.
Sources: Fashion to Figure official site
Fashion to Figure is popular among plus-size women for providing on-trend, well-fitted clothing designed specifically for their body types at affordable prices, filling a niche often underserved by mainstream fashion retailers.
Sources: Fashion to Figure official site
Fashion to Figure scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fashion to Figure has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (32/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #1,122,969 (Tranco). The main gaps holding it back: thin schema.org structured data. In a live check, Claude could already identify Fashion to Figure from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fashion to Figure: Extra Optical (67/100), Elite World Group (67/100), Go Sport (67/100), Hublot (67/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), Zac Posen (71/100).
Category leader: Complex (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.