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FBTO (fbto.nl) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Finance brands, in the 59th percentile of 13726 Finance brands.
FBTO is a Dutch insurance company, founded in 1956, offering customizable insurance products such as car, home, and contents insurance. The brand allows customers to tailor their coverage to their personal situation and provides service through channels like chat and WhatsApp. FBTO positions itself as a flexible, customer-oriented insurer targeting Dutch consumers seeking adaptable insurance solutions.
| Brand Name | FBTO |
|---|---|
| Domain | fbto.nl |
| Industry | Finance |
| Founded | 1956 |
| Main Competitors | Centraal Beheer (70/100), Univé (86/100), Ditzo, ANWB Verzekeringen (79/100), InShared, OHRA, Aegon (81/100) |
Moz Domain Authority 42/100 vs category average 40 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #178,149 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Bij FBTO kun je de verzekeringen aanpassen aan jouw situatie. Verzeker bijvoorbeeld je auto, je spullen of je huis. Lees meer of bereken direct je premie." (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is FBTO?", Claude could identify the brand as of October 2026. FBTO is a Dutch direct insurance company, part of the Achmea group, offering car, home, liability, travel and health insurance directly to consumers online and by phone. Best known for Being a budget-friendly Dutch direct insurer known for no-frills online insurance policies without intermediaries.
When asked "Best brands similar to FBTO?", Claude would recommend FBTO as of October 2026. It's a well-known and commonly recommended direct insurer in the Netherlands, often compared to other online insurers like Centraal Beheer or Ohra.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
FBTO's main competitors in Finance: Centraal Beheer (70/100), Univé (86/100), ANWB Verzekeringen (79/100), Aegon (81/100).
Sources: Brand Analyzer scan
FBTO has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 59, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: FBTO official site
FBTO was founded in 1956. FBTO operates in the Finance category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
FBTO offers insurance products including car insurance, home insurance, and contents insurance (inboedelverzekering). These policies can be customized and adjusted to fit the customer's personal situation. The company also provides tools to calculate insurance premiums directly on its website and offers customer service through chat and WhatsApp.
Sources: FBTO official site
FBTO scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Finance options. Recommendation depends on crawlability, structured data, and category authority.
Sources: FBTO official site
FBTO is a Dutch insurance company founded in 1956 that offers customizable insurance products to consumers in the Netherlands. It operates through the website fbto.nl, allowing customers to configure and adjust policies such as car, contents, and home insurance according to their personal needs.
Sources: FBTO official site
FBTO provides insurance products that customers can tailor to their personal circumstances. It offers coverage for cars, personal belongings (inboedel), and homes, allowing policyholders to adjust their insurance online. Customers can also calculate their premium directly through the website and access customer service via chat or WhatsApp.
Sources: FBTO official site
FBTO can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: FBTO official site
FBTO is known for offering flexible, customizable insurance policies that let customers adjust coverage to their personal situation, particularly for car, home, and contents insurance. It is also known for providing accessible customer service through digital channels like chat and WhatsApp.
Sources: FBTO official site
FBTO's target audience consists of Dutch consumers who are looking for flexible, personally adaptable insurance options for their cars, belongings, or homes. These customers typically prefer having control over their coverage choices rather than opting for fixed, one-size-fits-all insurance packages.
Sources: FBTO official site
FBTO scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
FBTO has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (59/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #178,149 (Tranco) and a Moz Domain Authority of 42/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify FBTO from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to FBTO: Family Office Exchange (FOX) (78/100), FairSquare (78/100), Farm Credit Services of America (78/100), Featurespace (78/100).
A step up - brands to learn from: Zurich Italia (81/100), Zurich Insurance Group (81/100).
Category leader: Stripe (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.