Shipbroking excellence since 1869
Fearnleys (fearnleys.com) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, Manufacturing brands, in the 44th percentile of 23880 Other brands.
Fearnleys is a shipbroking company founded in 1939, offering services across sectors including LPG, Tankers, Dry Cargo, RORO, Newbuilding, LNG, and Sale & Purchase. It operates a network of ten offices worldwide, combining local presence with global reach. The company serves shipowners, charterers, and other maritime industry stakeholders with brokering, research, and advisory services, drawing on over 150 years of shipbroking expertise and positioning itself among the world's leading shipbroking firms.
| Brand Name | Fearnleys |
|---|---|
| Domain | fearnleys.com |
| Industry | Other, Manufacturing |
| Founded | 1939 |
| Main Competitors | Clarksons (81/100), Braemar (79/100), Simpson Spence Young (75/100), Barry Rogliano Salles (52/100), Howe Robinson Partners, Gibson Shipbrokers (80/100), Affinity Shipping (73/100) |
Moz Domain Authority 32/100 vs category average 38 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To provide world-class shipbroking services by combining local presence with global reach across the shipping industry." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Fearnleys?", Claude could identify the brand as of October 2026. Fearnleys is a Norwegian shipbroking and maritime services company based in Oslo, providing ship broking, chartering, sale and purchase, and offshore/research services to the shipping industry. It's one of the oldest and most established shipbroking houses globally, founded in 18 Best known for Being one of the world's leading and oldest shipbroking firms, known for its Fearnleys research and market reports.
When asked "Best brands similar to Fearnleys?", Claude would recommend Fearnleys as of October 2026. It's a long-established, globally respected name in shipbroking, so it would naturally come up alongside firms like Clarksons and Braemar when discussing top shipbroking companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fearnleys's main competitors in Other: Clarksons (81/100), Braemar (79/100), Simpson Spence Young (75/100), Barry Rogliano Salles (52/100), Gibson Shipbrokers (80/100).
Sources: Brand Analyzer scan
Fearnleys has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 19, trust 19, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fearnleys official site
Fearnleys was founded in 1939. Fearnleys operates in the Other category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Fearnleys offers shipbroking services across segments including LPG, Tankers, Dry Cargo, RORO, Newbuilding, LNG, and Sale & Purchase, along with research and advisory services for the shipping industry.
Sources: Fearnleys official site
Fearnleys scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Fearnleys official site
Fearnleys can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fearnleys official site
Fearnleys provides shipbroking services, including brokering, research, and advisory support across segments such as LPG, Tankers, Dry Cargo, RORO, Newbuilding, LNG, and Sale & Purchase, connecting shipowners and charterers in global maritime trade.
Sources: Fearnleys official site
Fearnleys is a shipbroking company founded in 1939, operating a global network of ten offices and providing brokering services across multiple shipping segments.
Sources: Fearnleys official site
Fearnleys' services are used by shipowners, charterers, and other industry stakeholders within the global shipping and maritime trade sectors who require expert brokering, research, and advisory services.
Sources: Fearnleys official site
Fearnleys scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fearnleys has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 32/100 and thin schema.org structured data. In a live check, Claude could already identify Fearnleys from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fearnleys: Fédération Cynologique Internationale (FCI) (73/100), FastJobs (73/100), Ferribiella (73/100), Fertighaus.de (73/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), ZuPreem (81/100).
Category leader: Accenture (97/100).
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