Reveal how customer emotions impact business
Feedbackly (feedbackly.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among SaaS brands, Technology brands, Marketing & Advertising brands, in the 67th percentile of 36577 SaaS brands.
Feedbackly is a customer experience (CX) management platform that combines automated feedback software, consulting, and education services. It differentiates itself through its proprietary EVI® (Emotional Value Index) metric, which measures customer emotions across the customer journey. The company positions itself as an all-in-one CX solution aimed at helping businesses improve customer retention and drive sales growth by tracking and optimizing emotional responses rather than relying solely on traditional feedback metrics like NPS or CSAT.
| Brand Name | Feedbackly |
|---|---|
| Domain | feedbackly.com |
| Industry | SaaS, Technology |
| Main Competitors | Qualtrics (94/100), Medallia (90/100), SurveyMonkey (95/100), InMoment (90/100), Zendesk (83/100), Qualaroo (84/100), GetFeedback (85/100), Delighted (91/100) |
Moz Domain Authority 22/100 vs category average 37 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #709,311 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Feedbackly - the only customer feedback platform with automated CX software, Education, Consulting, and industry-leading knowledge." (Meta description: 16 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost, HubSpot.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Feedbackly?", Claude could identify the brand as of September 2026. Feedbackly is a customer experience management platform based in Finland that lets businesses collect feedback across the entire customer journey using tools like smiley-face surveys, email, SMS, and web widgets, then analyzes that data to calculate emotional and financial impact Best known for Its Emotional Value Index (EVI) metric, which ties customer emotions and feedback directly to revenue impact.
When asked "Best brands similar to Feedbackly?", Claude would recommend Feedbackly as of September 2026. It's a solid niche player in the CX/feedback space worth mentioning alongside bigger names like Qualtrics or Medallia, especially for its emotion-based analytics angle.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Feedbackly's main competitors in SaaS: Qualtrics (94/100), Medallia (90/100), SurveyMonkey (95/100), InMoment (90/100), Zendesk (83/100).
Sources: Brand Analyzer scan
Feedbackly has limited AI-search visibility, scoring 29/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 45, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Feedbackly official site
Feedbackly scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest SaaS options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Feedbackly official site
Feedbackly can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Feedbackly official site
Feedbackly offers an automated CX (customer experience) feedback software platform, CX consulting services, and educational resources related to customer experience management. Its core differentiating product feature is the EVI® (Emotional Value Index) metric, which measures customer emotions throughout the customer journey to help businesses correlate emotional experience with sales outcomes.
Sources: Feedbackly official site
Feedbackly is a customer feedback and customer experience (CX) management platform that combines automated CX software with consulting and education services. It is designed to help businesses measure, understand, and optimize customer experiences by tracking customer emotions throughout the customer journey, rather than relying solely on traditional satisfaction metrics.
Sources: Feedbackly official site
Feedbackly provides an automated CX software platform that collects and analyzes customer feedback, with a specific focus on measuring customer emotions via its proprietary EVI® (Emotional Value Index) metric. In addition to the software, it offers CX consulting services and educational resources to help businesses interpret feedback data and implement strategies aimed at improving customer retention and increasing sales.
Sources: Feedbackly official site
Feedbackly is known for its proprietary EVI® (Emotional Value Index) metric, which measures customer emotions and is claimed to have a 3-4 times higher correlation to sales increases than other CX KPIs. It is also known for combining feedback software with consulting and education, positioning itself as an all-in-one CX platform rather than just a survey tool.
Sources: Feedbackly official site
Feedbackly scores 29/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Feedbackly has a weak AI-visibility profile at 29/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (52/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #709,311 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 22/100. In a live check, Claude could already identify Feedbackly from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Feedbackly: Feedback Company (80/100), Fearless (80/100), Fhenix (80/100), Fidessa (80/100).
A step up - brands to learn from: Zutobi (81/100), Zuppler (81/100).
Category leader: Hostinger (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.