We Light Up The World
Feld Entertainment (feldentertainment.com) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Sports & Fitness brands, Travel & Hospitality brands, in the 63rd percentile of 7479 Media & Entertainment brands.
Feld Entertainment is an American live show production company founded in 1967 and headquartered in Ellenton, Florida. It is the worldwide leader in producing and presenting live touring family entertainment, delivering large-scale shows such as Monster Jam across arenas and stadiums globally. The company combines spectacle, athleticism, and storytelling to create shared entertainment experiences for families and fans, targeting audiences that include motorsports enthusiasts and fans of large-scale touring productions.
| Brand Name | Feld Entertainment |
|---|---|
| Domain | feldentertainment.com |
| Industry | Media & Entertainment, Sports & Fitness |
| Founded | 1967 |
| Headquarters | Ellenton |
| Main Competitors | Cirque du Soleil (90/100), Live Nation Entertainment (92/100), AEG Presents (81/100), VStar Entertainment Group (75/100), WWE (89/100), Disney Live Entertainment (84/100), Toughest Monster Truck Tour (67/100) |
Moz Domain Authority 56/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #454,852 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Feld Entertainment has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "We create memories and moments that light up arenas, stadiums, stages, homes and hearts around the world." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: PHP, Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, LinkedIn, YouTube; no detected presence on Facebook, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Feld Entertainment?", Claude could identify the brand as of September 2026. Feld Entertainment is a live entertainment production company best known for producing large-scale touring shows like Monster Jam, Disney On Ice, and Marvel Universe Live, and it was historically the operator of Ringling Bros. and Barnum & Bailey Circus. Best known for Producing Monster Jam and Disney On Ice, and formerly running Ringling Bros. and Barnum & Bailey Circus.
When asked "Best brands similar to Feld Entertainment?", Claude would recommend Feld Entertainment as of September 2026. It's a dominant player in family live entertainment and touring arena shows, so it's a natural mention alongside similar entertainment producers.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Feld Entertainment's main competitors in Media & Entertainment: Cirque du Soleil (90/100), Live Nation Entertainment (92/100), AEG Presents (81/100), VStar Entertainment Group (75/100), WWE (89/100).
Sources: Brand Analyzer scan
Feld Entertainment is an American live show production company, founded in 1967 and headquartered in Ellenton, Florida. It describes itself as the worldwide leader in producing and presenting live touring family entertainment.
Sources: Feld Entertainment official site
Feld Entertainment has moderate AI-search visibility, scoring 63/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 61, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Feld Entertainment official site
Feld Entertainment was founded in 1967. Feld Entertainment operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Feld Entertainment is headquartered in Ellenton. Feld Entertainment operates in the Media & Entertainment category.
Sources: Wikidata
Feld Entertainment creates, produces, and presents large-scale live touring entertainment experiences for families, including shows like Monster Jam, performed in arenas and stadiums around the world. Its work combines spectacle, athleticism, and storytelling to deliver shared entertainment experiences.
Sources: Feld Entertainment official site
Feld Entertainment scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Feld Entertainment official site
Feld Entertainment offers live touring family entertainment productions, including motorsports-based shows like Monster Jam, presented in arenas and stadiums globally. These productions feature world-class performers and large-scale production values.
Sources: Feld Entertainment official site
Feld Entertainment can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Feld Entertainment official site
Feld Entertainment is known for producing large-scale, touring family entertainment shows, most notably Monster Jam, which features world-class performers and cutting-edge production staged in arenas and stadiums globally.
Sources: Feld Entertainment official site
Feld Entertainment's shows are attended by families and fans of all ages seeking exciting, shared live entertainment experiences, including motorsports enthusiasts and fans of large-scale touring productions.
Sources: Feld Entertainment official site
Feld Entertainment is popular because it delivers large-scale, high-energy live entertainment experiences-such as Monster Jam-that combine spectacle, athleticism, and storytelling, drawing families and fans seeking shared, memorable experiences in arenas and stadiums worldwide.
Sources: Feld Entertainment official site
Feld Entertainment scores 63/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Feld Entertainment has a moderate AI-visibility profile at 63/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is recommendation likelihood (57/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #454,852 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Feld Entertainment from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Feld Entertainment: Fantasy Football Scout (81/100), FairyLoot (81/100), Feminist Press (81/100), Femme Actuelle (81/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
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