Speed, Service, and Selection Since 1986
Fellers (fellers.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Automotive brands, Manufacturing brands, Marketing & Advertising brands, in the 82nd percentile of 4904 Automotive brands.
Fellers, based in the United States, has operated since 1986 as a supplier of sign and graphics films, color-change vinyl, automotive wrap films, window tint, and related installation equipment. The company serves sign and graphics professionals, automotive wrap and film installers, and businesses needing materials for vehicle wraps, window tinting, and signage. It positions itself as a trusted source emphasizing fast shipping, broad product selection, and decades of industry experience.
| Brand Name | Fellers |
|---|---|
| Domain | fellers.com |
| Industry | Automotive, Manufacturing |
| Founded | 1986 |
| Main Competitors | 3M (88/100), Avery Dennison (73/100), Orafol (Oracal), Arlon Graphics, Hexis Graphics, KPMF |
Moz Domain Authority 36/100 vs category average 40 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #346,164 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Fellers appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Since 1986, Fellers has been a reliable source of sign and graphics films, color change vinyl's, and wrap supplies for customers and installers in the United States. Fellers is…" (Meta description: 41 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify, Ghost.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Fellers?", Claude could not identify the brand as of October 2026. I don't genuinely recognize a company called Fellers operating at fellers.com in the automotive space, possibly because it's a smaller regional business, a niche parts or service provider, or a company with limited online presence or coverage in my training data.
When asked "Best brands similar to Fellers?", Claude would not surface Fellers as of October 2026. I can't confidently recommend a company I don't have verified knowledge of, since doing so risks providing inaccurate information.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fellers's main competitors in Automotive: 3M (88/100), Avery Dennison (73/100).
Sources: Brand Analyzer scan
Fellers has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 43, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fellers official site
Fellers offers sign and graphics films, color-change automotive vinyl wraps, automotive window tint films, and sign-making and installation equipment and supplies.
Sources: Fellers official site
Fellers scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Automotive options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Fellers official site
Fellers is a United States-based supplier of sign and graphics films, color-change vinyl, automotive wrap films, window tint, and installation equipment, operating since 1986.
Sources: Fellers official site
Fellers supplies sign and graphics films, automotive wrap and color-change vinyl films, window tint, and sign-making/installation equipment to professionals and businesses across the United States.
Sources: Fellers official site
Fellers can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fellers official site
Fellers is used by sign and graphics professionals, automotive wrap and film installers, and businesses in the United States that need materials for vehicle wraps, window tinting, and signage projects.
Sources: Fellers official site
Fellers is known for offering a wide selection of sign, graphics, and automotive wrap films along with fast shipping and equipment for installers, built on decades of experience since 1986.
Sources: Fellers official site
Fellers scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fellers has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (51/100) and its weakest is visibility (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #346,164 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 36/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify Fellers from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fellers: ExtremeTerrain (82/100), Entegra Coach (82/100), FIA WEC (82/100), FINN (82/100).
A step up - brands to learn from: Zipcar (91/100), Yakima (91/100).
Category leader: Electrek (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.