Kunnskap og kvalitet
Felleskjøpet (felleskjopet.no) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 54th percentile of 20196 E-commerce brands.
Felleskjøpet is a Norwegian retailer, founded in 1899 and headquartered in Stavanger, offering online shopping across gardening, pet care, home, workwear, and protective equipment categories. It positions itself as a trustworthy e-commerce provider with a broad product assortment and expert advice, targeting Norwegian consumers and households seeking practical guidance for everyday rural and household needs.
| Brand Name | Felleskjøpet |
|---|---|
| Domain | felleskjopet.no |
| Industry | E-commerce, Other |
| Founded | 1899 |
| Headquarters | Stavanger |
| Main Competitors | XXL (79/100), Jula (82/100), Clas Ohlson (86/100), Maxbo (75/100), Plantasjen (75/100), Zooplus, Jernia |
Moz Domain Authority 40/100 vs category average 42 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #262,924 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Felleskjøpet has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Trygg netthandel og bredt sortiment. Tips og råd innen hage, kjæledyr hus, hjem, arbeidsklær og verneutstyr m.m" (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NO-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Felleskjøpet?", Claude could identify the brand as of October 2026. Felleskjøpet is a large Norwegian agricultural cooperative owned by farmers, selling everything from farm equipment, animal feed, and seeds to hardware, garden supplies, and workwear through its retail stores and online shop. It operates mainly in Norway and Sweden and is a major Best known for Being Norway's leading agricultural cooperative and retailer of farm supplies, equipment, and feed.
When asked "Best brands similar to Felleskjøpet?", Claude would recommend Felleskjøpet as of October 2026. It's a dominant and trusted name in Scandinavian agriculture retail, so it's worth mentioning for anyone asking about farm supply or rural e-commerce brands in that region.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Felleskjøpet's main competitors in E-commerce: XXL (79/100), Jula (82/100), Clas Ohlson (86/100), Maxbo (75/100), Plantasjen (75/100).
Sources: Brand Analyzer scan
Felleskjøpet has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 29, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Felleskjøpet official site
Felleskjøpet was founded in 1899. Felleskjøpet operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Felleskjøpet is headquartered in Stavanger. Felleskjøpet operates in the E-commerce category.
Sources: Wikidata
Felleskjøpet scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Felleskjøpet official site
Felleskjøpet offers products and advice across several categories: gardening supplies, pet care items, home goods, workwear, and protective equipment (verneutstyr). The company emphasizes both a broad product assortment and curated expert guidance to help customers choose appropriate items in these areas.
Sources: Felleskjøpet official site
Felleskjøpet operates an e-commerce platform offering a broad assortment of products across categories such as gardening, pet care, home goods, workwear, and protective equipment. It also provides tips and advice to customers on these topics, combining safe online shopping with product expertise.
Sources: Felleskjøpet official site
Felleskjøpet can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Felleskjøpet official site
Felleskjøpet is a Norwegian retail company, founded in 1899 and headquartered in Stavanger, that provides online shopping for products related to gardening, pet care, home, workwear, and protective equipment. It is positioned as a knowledgeable and trustworthy retailer catering to Norwegian consumers and households.
Sources: Felleskjøpet official site
Felleskjøpet scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Felleskjøpet has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (68/100) and its weakest is trust (29/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #262,924 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Felleskjøpet from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Felleskjøpet: Feelgrounds (78/100), Federal Equipment Company (78/100), Fetch (78/100), F.Hinds Jewellers (78/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.