UK's Trusted Luxury Auction House
Fellows Auctioneers Ltd (fellows.co.uk) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Other brands, E-commerce brands, in the 75th percentile of 17792 Other brands.
Fellows Auctioneers Ltd is a UK-based auction house founded in 1876, specializing in fine jewellery, watches, and antiques. With nearly 150 years of heritage, it is recognized as one of the longest-established and most respected auction houses in the UK, serving a global clientele of discerning buyers and sellers through expert, trustworthy auction services.
| Brand Name | Fellows Auctioneers Ltd |
|---|---|
| Domain | fellows.co.uk |
| Industry | Other, E-commerce |
| Founded | 1876 |
| Main Competitors | Bonhams (85/100), Christie's (78/100), Sotheby's (88/100), Bidsquare (82/100), Dreweatts (79/100), Woolley & Wallis (73/100), The Watch Collectors' Auction (Watches of Knightsbridge) (65/100) |
Moz Domain Authority 47/100 vs category average 38 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #427,048 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Fellows Auctioneers Ltd appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Fellows is one of the UK" (Meta description: 6 words. No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, X (Twitter), Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Fellows Auctioneers Ltd?", Claude could identify the brand as of September 2026. Fellows Auctioneers is a long-established UK auction house based in Birmingham, widely known as one of the country's leading specialists in jewellery, watches, and luxury goods auctions. It has been operating since the late 19th century and holds frequent themed sales alongside o Best known for Being one of the UK's oldest and most prominent jewellery and watch auction houses.
When asked "Best brands similar to Fellows Auctioneers Ltd?", Claude would recommend Fellows Auctioneers Ltd as of September 2026. It's a genuinely well-regarded specialist auction house in the jewellery and watches space, so it would come up naturally if someone asked about reputable UK auctioneers in that niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fellows Auctioneers Ltd's main competitors in Other: Bonhams (85/100), Christie's (78/100), Sotheby's (88/100), Bidsquare (82/100), Dreweatts (79/100).
Sources: Brand Analyzer scan
Fellows Auctioneers Ltd has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 40, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Fellows Auctioneers Ltd scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Other options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Fellows Auctioneers Ltd offers auction services for fine jewellery, watches, and antiques, catering to both buyers and sellers. These services include facilitating the sale and purchase of luxury items through specialist expertise and established auction processes.
Fellows Auctioneers Ltd is a UK auction house founded in 1876, specializing in the sale of fine jewellery, watches, and antiques. It is one of the UK's longest-established auction houses, known for combining historical heritage with specialist expertise to serve a global clientele.
Fellows Auctioneers Ltd can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Fellows Auctioneers Ltd is known for its nearly 150-year history as one of the UK's most respected auction houses, specializing in jewellery, watches, and antiques. It has built a reputation for expert appraisal and trustworthy auction services for discerning clients globally.
Fellows Auctioneers Ltd is used by discerning buyers and sellers of luxury items such as fine jewellery, watches, and antiques, including both UK-based and international clients seeking expert and trustworthy auction services.
Fellows Auctioneers Ltd scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fellows Auctioneers Ltd has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (38/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #427,048 (Tranco) and a Moz Domain Authority of 47/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Fellows Auctioneers Ltd from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fellows Auctioneers Ltd: Farmhouse Pottery (80/100), Farm Futures (80/100), Feminism In India (80/100), Книга Фанфиков (Ficbook) (80/100).
A step up - brands to learn from: Zurich Insurance Group (81/100), Zucchetti (81/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.