O produto ideal para seus fios
Felps Professional (felps.com.br) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Fashion & Apparel brands, E-commerce brands, in the 26th percentile of 4863 Fashion & Apparel brands.
Felps Professional is a Brazilian brand of professional hair care and beauty cosmetics. It develops products for hair treatment and styling aimed at both beauty professionals and consumers seeking salon-quality results. The brand emphasizes innovation and hair technology, offering best-selling items alongside regular new product launches. It positions itself as a reference in professional hair treatments within Brazil's cosmetics market, operating through e-commerce and salon distribution channels.
| Brand Name | Felps Professional |
|---|---|
| Domain | felps.com.br |
| Industry | Fashion & Apparel, E-commerce |
| Main Competitors | Kérastase (88/100), L'Oréal Professionnel (78/100), Truss Professional, Inoar, Cadiveu Professional, Wella Professionals (83/100), Schwarzkopf Professional (71/100) |
Moz Domain Authority 31/100 vs category average 47 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "-" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, X (Twitter), GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Felps Professional?", Claude could identify the brand as of September 2026. Felps Professional is a Brazilian hair care and cosmetics brand that makes professional-grade shampoos, conditioners, masks, and treatment products sold in salons and beauty stores across Brazil. Best known for Its 'Bomba de Vitaminas' hair mask, a widely popular intensive hair treatment product in Brazil.
When asked "Best brands similar to Felps Professional?", Claude would recommend Felps Professional as of September 2026. It's a well recognized name in Brazilian hair care, so I'd mention it if someone asked about popular professional hair treatment brands from Brazil, though it's not really a fashion/apparel brand.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Felps Professional's main competitors in Fashion & Apparel: Kérastase (88/100), L'Oréal Professionnel (78/100), Wella Professionals (83/100), Schwarzkopf Professional (71/100).
Sources: Brand Analyzer scan
Felps Professional has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 32, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Felps Professional official site
Felps Professional offers professional hair care products, including treatments and styling solutions designed for specific hair types, along with best-selling items and new product launches.
Sources: Felps Professional official site
Felps Professional scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Felps Professional official site
Felps Professional is a Brazilian brand of professional hair care cosmetics, offering products for hair treatment and styling aimed at salons and consumers seeking high-performance results.
Sources: Felps Professional official site
Felps Professional develops and sells professional hair care products, including treatments and styling items designed for different hair types, combining innovation and hair technology to deliver salon-quality results.
Sources: Felps Professional official site
Felps Professional can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Felps Professional official site
Felps Professional is used by beauty professionals, such as hairstylists, and consumers seeking high-performance, salon-quality hair care and styling products.
Sources: Felps Professional official site
Felps Professional is known for its professional-grade hair treatment and styling products, positioning itself as a reference brand in salon-quality hair care within the Brazilian cosmetics market.
Sources: Felps Professional official site
Felps Professional scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Felps Professional has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 31/100 and thin schema.org structured data. In a live check, Claude could already identify Felps Professional from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Felps Professional: Fashion Model Directory (FMD) (73/100), Fashion Days (73/100), FibreTrace (73/100), Fred Meyer (73/100).
A step up - brands to learn from: Zucchetti (81/100), Zivame (81/100).
Category leader: Complex (97/100).
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