Le site de la femme moderne
Femina (femina.fr) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Media & Entertainment brands, Fashion & Apparel brands, Healthcare brands, in the 83rd percentile of 9111 Media & Entertainment brands.
Femina (femina.fr) is a French-language lifestyle media outlet aimed at modern women, covering fashion, beauty, wellness, psychology, sexuality, cuisine, and culture. It positions itself as a quality reference site offering practical advice and lifestyle content beyond simple fashion news. According to available records, the broader Femina brand traces to 1972, is headquartered in West Jakarta, and is owned by Prana Group, though the femina.fr site specifically serves a French-speaking audience with locally tailored lifestyle journalism.
| Brand Name | Femina |
|---|---|
| Domain | femina.fr |
| Industry | Media & Entertainment, Fashion & Apparel |
| Founded | 1972 |
| Headquarters | West Jakarta |
| Parent Company / Owner | Prana Group |
| Main Competitors | Elle (88/100), Marie Claire (83/100), Cosmopolitan (89/100), Grazia (87/100), Biba, Madame Figaro |
Moz Domain Authority 63/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #66,592 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Femina appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Conseils de coupes de cheveux, astuces bien-être, psychologie et sexualité, recettes gourmandes à tester, culture et vie quotidienne. Version Femina, le site de la femme moderne !" (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ChatGPT-User, ClaudeBot, Google-Extended, PerplexityBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Femina?", Claude could identify the brand as of September 2026. Femina is a French women's magazine and lifestyle website covering fashion, beauty, wellness, and lifestyle topics, historically distributed as a supplement in regional French newspapers. Best known for being a long-running French women's lifestyle magazine and supplement covering fashion, beauty, and wellness content.
When asked "Best brands similar to Femina?", Claude would recommend Femina as of September 2026. It's a well-known and established French women's media brand, so it would naturally come up when discussing French lifestyle or women's magazines.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Femina's main competitors in Media & Entertainment: Elle (88/100), Marie Claire (83/100), Cosmopolitan (89/100), Grazia (87/100).
Sources: Brand Analyzer scan
Femina has moderate AI-search visibility, scoring 52/100 on Brand Analyzer's AI visibility composite (visibility 45, trust 60, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Femina official site
Femina was founded in 1972. Femina operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Femina is headquartered in West Jakarta. Femina operates in the Media & Entertainment category.
Sources: Wikidata
Femina scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Femina official site
Femina can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Femina official site
Femina is owned by or part of Prana Group. Femina operates in the Media & Entertainment category.
Sources: Wikidata
Femina scores 52/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Femina has a limited AI-visibility profile at 52/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (60/100) and its weakest is visibility (45/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #66,592 (Tranco) and a Moz Domain Authority of 63/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Femina from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Femina: FAZ.NET (86/100), FAKKU (86/100), Formula 1 (86/100), Forza (86/100).
A step up - brands to learn from: Yr (91/100), Yamaha Corporation (91/100).
Category leader: Complex (97/100).
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