Reviews shoppers actually trust
Fera (fera.ai) scores 84 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, SaaS brands, Marketing & Advertising brands, in the 81st percentile of 11082 E-commerce brands.
Fera (fera.ai) is a software-as-a-service company that provides a reviews and user-generated content platform for e-commerce merchants. It enables online store owners on platforms such as Shopify, Wix, and BigCommerce to collect and display product and store reviews, photos, and videos in visually appealing formats. The company positions itself as a top-rated reviews app aimed at helping merchants build trust with shoppers and increase conversion rates through authentic customer feedback.
| Brand Name | Fera |
|---|---|
| Domain | fera.ai |
| Industry | E-commerce, SaaS |
| Founded | 1997 |
| Headquarters | London |
| Main Competitors | Yotpo (89/100), Judge.me (87/100), Loox (86/100), Stamped.io (82/100), Okendo (86/100), Trustpilot (90/100) |
Moz Domain Authority 37/100 vs category average 44 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #37,891 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Use Fera add beautiful, product and store reviews to your website. Easily show & grow reviews, photos and videos that look great and are trusted by shoppers." (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, + Microdata, og:title, og:description, og:image, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on X (Twitter), YouTube, LinkedIn, Facebook, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Fera?", Claude could identify the brand as of September 2026. Fera is a Shopify-focused app that helps online stores collect and display customer reviews, photos, and videos to build social proof and boost conversions, and it also offers related tools like upsells and product recommendations. Best known for Product review and UGC widgets for Shopify stores.
When asked "Best brands similar to Fera?", Claude would recommend Fera as of September 2026. It's a reasonably well-known Shopify app in the reviews/social proof space, so it fits naturally alongside competitors like Yotpo, Judge.me, and Loox.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fera's main competitors in E-commerce: Yotpo (89/100), Judge.me (87/100), Loox (86/100), Stamped.io (82/100), Okendo (86/100).
Sources: Brand Analyzer scan
Fera has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 38, recommendation 63). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fera official site
Fera was founded in 1997. Fera operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Fera is headquartered in London. Fera operates in the E-commerce category.
Sources: Wikidata
Fera scores 63/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Fera official site
Fera can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fera official site
Fera offers a reviews and user-generated content platform that allows merchants to collect, curate, and display customer reviews, photos, and videos from multiple sources. The service is designed for integration with e-commerce platforms such as Shopify, Wix, and BigCommerce, focusing on presenting this content in a visually appealing and trustworthy manner.
Sources: Fera official site
Fera helps online merchants collect, manage, and display product and store reviews, including photos and videos submitted by customers. It aggregates reviews from multiple sources and presents them in a visually appealing, trustworthy format on merchant websites, with the goal of increasing shopper confidence and driving sales.
Sources: Fera official site
Fera is a software-as-a-service platform that provides review and user-generated content tools for e-commerce businesses. It is designed to be integrated into online stores built on platforms like Shopify, Wix, and BigCommerce, allowing merchants to collect and showcase customer reviews, photos, and videos.
Sources: Fera official site
Fera is used by online store owners and e-commerce merchants, particularly those operating on Shopify, Wix, and BigCommerce, who want to build credibility with shoppers and increase sales by showcasing customer reviews and user-generated content.
Sources: Fera official site
Fera is known for being a reviews app used by e-commerce merchants, particularly on Shopify, Wix, and BigCommerce, to display authentic customer reviews, photos, and videos in an aesthetically appealing way that builds trust with shoppers.
Sources: Fera official site
Fera scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fera has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (63/100) and its weakest is visibility (35/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #37,891 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 37/100 and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Fera from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fera: Fantia (84/100), Fansly (84/100), Fibre2Fashion (84/100), Finish Line (84/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
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