Giving Green Thumbs A Hand Since 1968
ferti-lome (fertilome.com) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among E-commerce brands, Other brands, in the 22nd percentile of 11804 E-commerce brands.
ferti-lome is a lawn and garden care brand family that includes ferti-lome, Hi-Yield, and Natural Guard. The company offers weed killers, plant foods, insecticides, fungicides, and potting soil for home gardeners and independent garden centers. With over 50 years of experience, ferti-lome combines traditional lawn and garden solutions with an expanding range of natural and OMRI-listed products, serving both conventional and eco-conscious customers through independent merchants.
| Brand Name | ferti-lome |
|---|---|
| Domain | fertilome.com |
| Industry | E-commerce, Other |
| Main Competitors | Scotts Miracle-Gro (87/100), Ortho (82/100), Bonide (82/100), Spectracide (75/100), Espoma (81/100), Bayer Advanced (BioAdvanced) (76/100), Southern Ag (71/100) |
Moz Domain Authority 34/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "ferti•lome, Hi-Yield and Natural Guard by ferti•lome offer a complete line of weed killers, plant foods, insecticides, fungicides, and potting soil." (Meta description: 21 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: ASP.NET, WordPress.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is ferti-lome?", Claude could identify the brand as of September 2026. Ferti-lome is a lawn and garden care brand owned by Voluntary Purchasing Group (VPG) that makes fertilizers, pesticides, herbicides, and plant care products sold mainly through independent garden centers and hardware stores. Best known for A wide line of lawn, garden, and pest control products distributed through independent garden retailers.
When asked "Best brands similar to ferti-lome?", Claude would recommend ferti-lome as of September 2026. It's a well established name in the lawn and garden care market, so it fits naturally alongside brands like Bonide or Espoma when discussing garden product lines.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ferti-lome's main competitors in E-commerce: Scotts Miracle-Gro (87/100), Ortho (82/100), Bonide (82/100), Spectracide (75/100), Espoma (81/100).
Sources: Brand Analyzer scan
ferti-lome has low AI-search visibility, scoring 20/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 22, recommendation 55). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ferti-lome official site
ferti-lome offers weed killers, plant foods, insecticides, fungicides, and potting soil. These products are marketed under the ferti-lome brand as well as its related brands, Hi-Yield and Natural Guard, providing a range of solutions for lawn, garden, and pest management, including an expanding selection of natural and OMRI-listed options.
Sources: ferti-lome official site
ferti-lome scores 55/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ferti-lome official site
ferti-lome is a lawn and garden care brand family that produces weed killers, plant foods, insecticides, fungicides, and potting soil. It operates alongside its related brands Hi-Yield and Natural Guard, offering a combined product line aimed at both traditional and natural gardening approaches. The brand has over 50 years of experience serving independent merchants and garden centers.
Sources: ferti-lome official site
ferti-lome develops and supplies lawn and garden care products, including weed killers, plant foods, insecticides, fungicides, and potting soil. It provides these products through its own brand as well as the affiliated Hi-Yield and Natural Guard lines, distributed primarily through independent garden centers and merchants.
Sources: ferti-lome official site
ferti-lome can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ferti-lome official site
ferti-lome is known for its long-standing presence in the lawn and garden care industry, offering a comprehensive product range spanning weed control, plant nutrition, and pest management. It is also recognized for its association with the Hi-Yield and Natural Guard brands and its growing selection of natural, OMRI-listed products.
Sources: ferti-lome official site
ferti-lome's products are used by home gardeners, lawn care enthusiasts, and customers of independent garden centers who seek reliable lawn and plant care solutions. Its customer base includes those interested in both traditional gardening products and increasingly natural or organic alternatives.
Sources: ferti-lome official site
ferti-lome scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ferti-lome has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (55/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 34/100. In a live check, Claude could already identify ferti-lome from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ferti-lome: FallenGate (70/100), Fabrics-store.com (70/100), FishermanStore (70/100), Flagship (70/100).
A step up - brands to learn from: Zoologist Perfumes (71/100), Zeex (71/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.