News of science fiction fandom
File 770 (file770.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Other brands, in the 37th percentile of 12683 Media & Entertainment brands.
File 770 is a website and periodical founded in 1978 by Mike Glyer that reports on the news, history, and culture of science fiction fandom. It covers fan communities, conventions, awards, and industry developments within the science fiction and fantasy world. The publication is recognized for its long-running, detailed coverage curated by a veteran fan and editor, making it a reference point for fans, historians, and industry professionals interested in SF/F culture.
| Brand Name | File 770 |
|---|---|
| Domain | file770.com |
| Industry | Media & Entertainment, Other |
| Founded | 1978 |
| Main Competitors | Locus Magazine (87/100), Ansible, Reactor (formerly Tor.com) (70/100), Nerds of a Feather, SF Signal |
Moz Domain Authority 56/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #257,367 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
File 770 appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Mike Glyer's news of science fiction fandom" (No meta description. OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: Microdata (Schema.org), og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is File 770?", Claude could identify the brand as of September 2026. File 770 is a long-running fan news website and blog covering science fiction and fantasy fandom, including awards like the Hugos, conventions, and fan community news, run by Mike Glyer. Best known for Being a leading news hub for science fiction and fantasy fandom, especially Hugo Award coverage and controversies.
When asked "Best brands similar to File 770?", Claude would recommend File 770 as of September 2026. It's widely regarded as the go-to source for SF/F fandom news and Hugo Award-related discussion, so it would come up naturally in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
File 770's main competitors in Media & Entertainment: Locus Magazine (87/100), Reactor (formerly Tor.com) (70/100).
Sources: Brand Analyzer scan
File 770 is a website and periodical dedicated to reporting on science fiction fandom. Founded in 1978 by Mike Glyer, it covers news, history, and commentary related to science fiction and fantasy fan communities, conventions, and awards.
Sources: File 770 official site
File 770 has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 26, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: File 770 official site
File 770 was founded in 1978. File 770 operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
File 770 reports on and preserves news related to science fiction fandom, including convention coverage, award news (such as the Hugo Awards), fan community developments, and historical retrospectives. It publishes articles, commentary, and curated news relevant to SF/F fans and industry insiders.
Sources: File 770 official site
File 770 scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: File 770 official site
File 770 is known for its long-running, detailed coverage of science fiction fandom, curated by veteran fan and editor Mike Glyer since 1978. It is recognized as a trusted historical and current-events resource within the SF/F fan community.
Sources: File 770 official site
File 770 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: File 770 official site
File 770 offers news articles, commentary, and historical content about science fiction fandom, including coverage of conventions, awards like the Hugo Awards, and fan community events. It functions as both a website and a periodical publication.
Sources: File 770 official site
File 770 is used by science fiction and fantasy fans, fandom historians, convention attendees, and industry professionals who are interested in staying informed about SF/F culture, news, and history.
Sources: File 770 official site
File 770 scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
File 770 has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #257,367 (Tranco) and a Moz Domain Authority of 56/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify File 770 from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to File 770: Fernbank Museum of Natural History (75/100), Fellow Traveller Games (75/100), Film Now (75/100), Firefly Music Festival (75/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Complex (97/100).
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