Refillable, Sustainable Soap for Everyone
Fillaree (fillaree.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 44th percentile of 29641 E-commerce brands.
Fillaree is a zero waste soap company that provides toxin-free, third-party certified cleaning products through a refill service. The company's model is designed to reduce plastic waste by allowing customers to reuse and recycle packaging at no additional cost. Fillaree targets environmentally conscious consumers and households seeking effective, safe cleaning solutions while minimizing their environmental footprint. The company operates in the e-commerce space, positioning itself as a sustainability-first alternative to conventional packaged cleaning products.
| Brand Name | Fillaree |
|---|---|
| Domain | fillaree.com |
| Industry | E-commerce, Other |
| Main Competitors | Blueland (86/100), Dropps (82/100), Cleancult (71/100), Grove Collaborative (88/100), Plaine Products (81/100) |
Moz Domain Authority 25/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Fillaree is a zero waste sustainable soap company. We bring healthy, toxin free cleaning home and help consumers reduce plastic waste through our refill service" (Meta description: 25 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on Instagram, YouTube; no detected presence on Facebook, X (Twitter), LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Fillaree?", Claude could not identify the brand as of November 2026. I don't recognize Fillaree as a specific company, likely because it's a small or niche e-commerce brand with limited presence in my training data.
When asked "Best brands similar to Fillaree?", Claude would not surface Fillaree as of November 2026. I can't recommend a company I don't have verified knowledge of, since I'd risk fabricating details about it.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Fillaree's main competitors in E-commerce: Blueland (86/100), Dropps (82/100), Cleancult (71/100), Grove Collaborative (88/100), Plaine Products (81/100).
Sources: Brand Analyzer scan
Fillaree has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 58, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Fillaree official site
Fillaree offers toxin-free, third-party certified soap and cleaning products delivered through a zero waste refill service, in which packaging bags are reused and recycled at no additional cost to the customer.
Sources: Fillaree official site
Fillaree scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Fillaree official site
Fillaree is a zero waste sustainable soap company that offers toxin-free cleaning products through a refill service designed to reduce plastic waste in households.
Sources: Fillaree official site
Fillaree produces and sells toxin-free, third-party certified soap and cleaning products, delivering them via a circular refill system that reuses and recycles packaging bags at no extra cost to customers, aiming to eliminate single-use plastic waste from cleaning routines.
Sources: Fillaree official site
Fillaree can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Fillaree official site
Fillaree is known for its zero waste refill service for cleaning products, which allows customers to reuse and recycle packaging instead of discarding single-use plastic containers, combined with its focus on toxin-free, certified soap formulations.
Sources: Fillaree official site
Fillaree's products are used by environmentally conscious consumers and households who want effective, toxin-free cleaning solutions while actively working to reduce their plastic waste footprint.
Sources: Fillaree official site
Fillaree scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Fillaree has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (58/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 25/100. In a live check (November 2026), Claude could not identify Fillaree from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Fillaree: Fidanza Performance (75/100), Harry Hartmann's Fiberreed (75/100), Find Subscription Boxes (75/100), Fire Sense (75/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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